Monday, 24 April 2017

It Cosmetics Launch Skincare in the UK - No.50 Serum is here!

With so many make up launches happening in the beauty world every day, it takes something special to get my attention and share it with you. Since its hugely successful UK launch in 2016, It Cosmetics has kept us on our toes with their innovative products that never fail to deliver.


It Cosmetics New UK Launches April 2017


With the imminent launch of their Skincare in the UK, It Cosmetics have cleverly managed to cross the barriers of producing products that not only make the skin look better but feel better too.
The whole ethos behind the brand is "To give you the power to look and feel your most beautiful". Developed in 2008 by Co-founder Jamie Kern Lima, with leading plastic surgeons and dermatologists, It Cosmetics really have created a range of innovative products that are clinically proven to care for our skin, whilst using top ingredient's to make us look a better version of ourselves. If you suffer from Acne, Rosacea, Pigmentation, dull flat lifeless skin and many, many more skincare concerns, using the power of It Cosmetics can really transform the skin without drying it out or adding to the problem. Never tested on animals and 100% cruelty free, suitable for even the most sensitive of skins and easy to use, what is there not to like about this brand? Launching in the UK on  26th April 2017, is a selection of make up and skincare that I think is very pretty.

Naturally Pretty Eyeshadow Trios -

It Naturally Pretty Eyeshadow Compact
 If you are as much of a fan of the Naturally Pretty Palette as i am, then you will be thrilled with these eye shadows. Not only are they perfect for traveling, but they come in a great little compact. When you open the clear lid, you can then lift the eye shadow tray up to reveal two neatly wrapped and folded eyeshadow sponges (which to be fair, I wouldn't use) and a cute little mirror. Perfectly, portable, pretty product! Hahaha. The shadows are lovely and creamy, even though they are a powder, which is down to the inclusion of Hydrolyzed Collagen, Acai, Green Tea and Vitamins A, C, & E. The pigment is so deep and I find that they leave my eyes looking really smooth and bright. They come in  a choice of colours and you can also use them wet for eyeliner.

Matte Luxe: Velvety neutrals, including light cream, cashmere beige & rich espresso

It Cosmetics Naturally Pretty Eyeshadow trio in Matte Luxe

Pretty in Amber: Golden must-haves, including silk sand, sun-kissed caramel & warm copper

It Cosmetics Naturally Pretty Eyehsaodw in Pretty in Amber

Pretty in Nudes: Naturally pretty nudes, including matte pink, illuminating peach & soft suede

It Cosmetics Naturally Pretty Eyeshadow in Pretty in Nudes


Pretty in Plum: Perfect plums, including brightening blush, lovely lavender & beautiful violet

It Cosmetics Naturally Pretty Eyeshadows in Pretty in Plum

Pretty in Smoke: Smokey essentials, including light pink, satin taupe & gorgeous graphite

It Cosmetics Naturally Pretty Eyeshadows In Pretty in Smoke




Blurred Lines Smooth Fill Anti-Ageing Lipstick Trio -

It Cosmetics Blurred Lines Lipstick Trio
Now, whilst I dislike the term Anti-ageing emblazoned on a product, I do like these lipsticks. Anti-Ageing makes it appear as though its something I am against, which to be fair, is something I cannot change so I learn to embrace it. Anyway, mini rant aside, you can pretty much find an It Lipstick in each of my handbags. Why? Because they are super comfortable, pretty much every shade suits whatever look I am wearing and they give a really lovely pigment that's deeper than a coloured balm, but not as deep as a traditional lipstick. Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add colour to your lips. They really do feel very comfortable and smell of Cocoa!

In this trio you will receive three full sized products in shades :
 Love, is a beautiful natural flush of Mauvy Pink

It Cosmetics Blurred Lines Lipstick in Shade Love

 Perfect Nude is a very Light Brown toned nude, which I love

It Cosmetics Blurred Lines Lipstick in Shade Perfect Nude

 Brave is a slightly bolder Pinky Red

It Cosmetics Blurred Lines Lipstick in Shade Brave



 No.50 Serum Anti-Ageing Collagen Veil Primer -

It Cosmetics No.50 Serum
 I am so excited that I can finally reveal the release of It Skincare in the UK!! I have had this primer in my stash for so long now and have been itching to share it with you! (p.s watch this space for another skincare launch coming soon...ssshhhhh!). A huge best seller in America, this incredibly silky feeling serum makes my skin wake up and feel plump and hydrated.

It Cosmetics No.50 Serum

 The clever thing about this product is that it is your serum, moisturiser and primer in one, and although it hasn't changed my life in terms of making my wrinkles look less pronounced, it does save me a huge amount of time before my make up application. If you are in the market for a new serum or primer  that is easy to apply, feels like silk, hydrates the skin, makes pores appear reduced and is a great base for make up, give this a go. I am really enjoying using this before make up application. Can also be worn alone on clean, dry skin to freshen the skin up.

GIVEAWAY

For your chance to win a brand new Blurred Lines Lipstick Trio the same as stated above, please click on the Rafflecopter link below and follow details. Please note this competition is only open to UK residents as it is being sent by me. Winner will be chosen at random and have 72 hours to contact me, all decisions are final. Back to you Beauty or It Cosmetics cannot be held responsible for any items lost or damaged in the post. Items will be sent First Class. Please always patch test any new product. Good Luck
a Rafflecopter giveaway
These products are only  currently available from QVCUK from 26th April 2017. Have you tried It Cosmetics yet? I have featured most of the range on my blog so do have a look. Let me know your thoughts on these products. Leave me a comment below.

PR Samples





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69 comments

  1. I love your description of the serum! It sounds like a must have to me!

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  2. loving the Pretty in Smoke, will have to look out for it x

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  3. I'm obsessed with IT! I need those shadows they're so pretty xx

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  4. Fab post as usual Sharon. Loving the sound of the eyeshadows and the lip products x

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  5. Love IT Cosmetics!! Super excited to try the new skincare x

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  6. Love IT Cosmetics! Super excited to try the new skincare x

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  7. So excited about this launch!! X

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  8. These look amazing. Not tried It Cosmetics, but they look gorgeous.
    Tracy xx

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  9. I love the shades in the "pretty nudes" compact. So beautiful! X

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  10. Yes, a lot. It was interested and I would sooooo love to be able to try out this set for myself :)

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  11. I really enjoyed reading it. I'm a sucker for nude eyeshadows and lipsticks!

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  12. I've heard amazing things about this brand. There's so many products I want to try including that matte eyeshadow trio, their CC cream and setting powder.

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  13. Thanks for all the info - this looks like a great brand x

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  14. Thanks for the post! Can't wait to try IT cosmetics.

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  15. love the swatches xx products look fab xx

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  16. I really need to try this brand out x

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  17. i always enjoy reading reviews! i really love the lipstick colour sucha lovely wine colour!

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  18. I really love the sound of a lot of products IT cosmetics have brought out, the serum you've mentioned sounds like another I need to add to my wishlist.

    Kristy | www.thevioletblonde.com

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  19. There's nothing I like more than reading about and discovering make up brands I haven't heard of before and from what I see I certainly love 'it' :)

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  20. Helpful, Informative, and a lovely designed blog, all great to me, thanks

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  21. I have enjoyed this blog post a lot, thank you for asking. Now I am hoping that IT cosmetics will be released in Germany soon as well.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

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  22. I love the look of the lipsticks! Pretty shades!

    Georgia x
    www.georgiahathaway.co.uk

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  23. Yes i have i love all your blog posts, I love reading about new products

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  24. I love reading about what's coming up on QVC, easy payments are great

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  25. Fantastic blog, love it cosmetics. Look forward to seeing the shows xx

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  26. I have really enjoyed reading about these new products, it keeps me up to date with new products. I love the lipsticks the colours are fantastic, I am naturally very pale and lipstick does not always suit me but these colours look so natural, particularly like the LOVE

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  27. OMG this colour combos in the eye palettes are beautiful. The serum sounds great - love the science and ethics behind this brand. Lippies look luscious. Yet more lovely stuff to add to my Lust List xx Thanks for some great info as always xxx Celia xxx

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  28. Great post I really do like IT Cosmetics

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  29. Looking forward to the Eyeshadow trios!

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  30. Love this post! Makes me want to try everything!

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  31. This looks like a really good range of products - I've never used IT Cosmetics before!

    Cass | CassandraMyee

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  32. This brand seems to be everywhere right now and I am still yet to give it a try x

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  33. Oh can't wait after reading ur blog I'd luv them all xxxx thanks as always for all ur help x

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  34. These palettes look so pretty I love the look of the matte luxe one! x

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  35. Those trios are lovely, I especially like the matte and nude shades, so so nice, good luck to everyone who enters the giveaway too xxxx

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  36. I haven't tried anything from this brand but I definitely want to x

    Heather | Of Beauty & Nothingness

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  37. Love nude shades I'm very excited to try these

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  38. Definitely I found it so informative. I have never tried IT although I know about them. I do love those eyeshadow shades.

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  39. Fab review, always looking to discover new brands, thanks

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  40. Yes, I have. I really love the lipstick colour.

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  41. love your posts they help me make informed decisions!

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  42. Another fab review Sharon....I can hear the coins leaving my bank account already!

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  43. I have to admit that you are the reason I fell for a number of brands on QVC, Tarte, Laura Geller and now, IT cosmetics. I fell for IT cosmetics when they brought out their tsv earky this year and I haven't looked back since.

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  44. I have - and there are some lovely colours/shades!

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  45. Yes great review they are lovely and makes me want to try them

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  46. I really enjoyed reading the post, the Perfect Nude lipstick looks fab

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  47. Ooh I do like the sound of the No 50 serum/primer!
    Can't wait to hear about your other secret launch!

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  48. I don't think I've heard of them but their products look great.

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  49. I am quite picky and sensitive too so always good to see others trying out products first!

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  50. how exciting love trying out new makeup

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  51. These look gorgeous! Thanks for the chance x

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  52. I've heard such good things about IT Cosmetics would love to try them

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  53. Yes i enjoyed reading it and am excited to win the make up. I dont use much now but like to put some on when going out, these lipstick and eye shadow will make me look fabulous

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  54. Really enjoyed reading this blog post. Keep up the amazing work!

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  55. I liked reading this blog post, your reviews and photos are so informative and nicely written :)

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  56. Fabulous post! I've never heard about this brand before and pretty excited to check them out!! Xoxo

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  57. looks lovely i love trying new things and this excites me

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  58. Not a range I have tried, but as always your Blog is tempting me to add them for my next makeup purchase. Thanks again for being so informative and making me spend more money!!!!

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  59. I enjoy reading reviews as very helpful

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  60. I love that you put so much into your blog posts Sharon, amazing pictures and always such detailed reviews. Keep up the good work! xx

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  61. I have enjoyed you blog post. This isn't a range I have tried but I'm tested xx

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  62. I'm so glad I read this post as I love using the IT products I already have but I can't wait to try their lipsticks and palettes! 😊

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