It Cosmetics Launch Skincare in the UK – No.50 Serum is here!

April 24, 2017

With so many make up launches happening in the beauty world every day, it takes something special to get my attention and share it with you. Since its hugely successful UK launch in 2016, It Cosmetics has kept us on our toes with their innovative products that never fail to deliver.

It Cosmetics New UK Launches April 2017

With the imminent launch of their Skincare in the UK, It Cosmetics have cleverly managed to cross the barriers of producing products that not only make the skin look better but feel better too.
The whole ethos behind the brand is “To give you the power to look and feel your most beautiful”. Developed in 2008 by Co-founder Jamie Kern Lima, with leading plastic surgeons and dermatologists, It Cosmetics really have created a range of innovative products that are clinically proven to care for our skin, whilst using top ingredient’s to make us look a better version of ourselves. If you suffer from Acne, Rosacea, Pigmentation, dull flat lifeless skin and many, many more skincare concerns, using the power of It Cosmetics can really transform the skin without drying it out or adding to the problem. Never tested on animals and 100% cruelty free, suitable for even the most sensitive of skins and easy to use, what is there not to like about this brand? Launching in the UK on  26th April 2017, is a selection of make up and skincare that I think is very pretty.

Naturally Pretty Eyeshadow Trios

It Naturally Pretty Eyeshadow Compact

 If you are as much of a fan of the Naturally Pretty Palette as i am, then you will be thrilled with these eye shadows. Not only are they perfect for traveling, but they come in a great little compact. When you open the clear lid, you can then lift the eye shadow tray up to reveal two neatly wrapped and folded eyeshadow sponges (which to be fair, I wouldn’t use) and a cute little mirror. Perfectly, portable, pretty product! Hahaha. The shadows are lovely and creamy, even though they are a powder, which is down to the inclusion of Hydrolyzed Collagen, Acai, Green Tea and Vitamins A, C, & E. The pigment is so deep and I find that they leave my eyes looking really smooth and bright. They come in  a choice of colours and you can also use them wet for eyeliner.

Matte Luxe: Velvety neutrals, including light cream, cashmere beige & rich espresso

It Cosmetics Naturally Pretty Eyeshadow trio in Matte Luxe

Pretty in Amber: Golden must-haves, including silk sand, sun-kissed caramel & warm copper

It Cosmetics Naturally Pretty Eyehsaodw in Pretty in Amber

Pretty in Nudes: Naturally pretty nudes, including matte pink, illuminating peach & soft suede

It Cosmetics Naturally Pretty Eyeshadow in Pretty in Nudes

Pretty in Plum: Perfect plums, including brightening blush, lovely lavender & beautiful violet

It Cosmetics Naturally Pretty Eyeshadows in Pretty in Plum

Pretty in Smoke: Smokey essentials, including light pink, satin taupe & gorgeous graphite

It Cosmetics Naturally Pretty Eyeshadows In Pretty in Smoke

Blurred Lines Smooth Fill Anti-Ageing Lipstick Trio –

It Cosmetics Blurred Lines Lipstick Trio

Now, whilst I dislike the term Anti-ageing emblazoned on a product, I do like these lipsticks. Anti-Ageing makes it appear as though its something I am against, which to be fair, is something I cannot change so I learn to embrace it. Anyway, mini rant aside, you can pretty much find an It Lipstick in each of my handbags. Why? Because they are super comfortable, pretty much every shade suits whatever look I am wearing and they give a really lovely pigment that’s deeper than a coloured balm, but not as deep as a traditional lipstick. Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add colour to your lips. They really do feel very comfortable and smell of Cocoa!

In this trio you will receive three full sized products in shades :
 Love, is a beautiful natural flush of Mauvy Pink

It Cosmetics Blurred Lines Lipstick in Shade Love

 Perfect Nude is a very Light Brown toned nude, which I love

It Cosmetics Blurred Lines Lipstick in Shade Perfect Nude

 Brave is a slightly bolder Pinky Red

It Cosmetics Blurred Lines Lipstick in Shade Brave

 No.50 Serum Anti-Ageing Collagen Veil Primer

It Cosmetics No.50 Serum

 I am so excited that I can finally reveal the release of It Skincare in the UK!! I have had this primer in my stash for so long now and have been itching to share it with you! (p.s watch this space for another skincare launch coming soon…ssshhhhh!). A huge best seller in America, this incredibly silky feeling serum makes my skin wake up and feel plump and hydrated.

It Cosmetics No.50 Serum

 The clever thing about this product is that it is your serum, moisturiser and primer in one, and although it hasn’t changed my life in terms of making my wrinkles look less pronounced, it does save me a huge amount of time before my make up application. If you are in the market for a new serum or primer  that is easy to apply, feels like silk, hydrates the skin, makes pores appear reduced and is a great base for make up, give this a go. I am really enjoying using this before make up application. Can also be worn alone on clean, dry skin to freshen the skin up.


For your chance to win a brand new Blurred Lines Lipstick Trio the same as stated above, please click on the Rafflecopter link below and follow details. Please note this competition is only open to UK residents as it is being sent by me. Winner will be chosen at random and have 72 hours to contact me, all decisions are final. Back to you Beauty or It Cosmetics cannot be held responsible for any items lost or damaged in the post. Items will be sent First Class. Please always patch test any new product. Good Luck
a Rafflecopter giveaway

These products are only  currently available from QVCUK from 26th April 2017. Have you tried It Cosmetics yet? I have featured most of the range on my blog so do have a look. Let me know your thoughts on these products. Leave me a comment below.

PR Samples

69 comments so far.

69 responses to “It Cosmetics Launch Skincare in the UK – No.50 Serum is here!”

  1. Happy Jill says:

    I love your description of the serum! It sounds like a must have to me!

  2. Kathleen McClure says:

    Live it cosmetics

  3. Eileen Porter says:

    loving the Pretty in Smoke, will have to look out for it x

  4. Gemma Etc. says:

    I'm obsessed with IT! I need those shadows they're so pretty xx

  5. Petra May says:

    Fab post as usual Sharon. Loving the sound of the eyeshadows and the lip products x

  6. Sarah Alexander says:

    Love IT Cosmetics!! Super excited to try the new skincare x

  7. Sarah Alexander says:

    Love IT Cosmetics! Super excited to try the new skincare x

  8. Laura Hollier says:

    So excited about this launch!! X

  9. Anonymous says:

    These look amazing. Not tried It Cosmetics, but they look gorgeous.Tracy xx

  10. Georgia Weedon says:

    I love the shades in the "pretty nudes" compact. So beautiful! X

  11. stuart hargreaves says:

    yes very nice indeed

  12. lauren tourle says:

    Love this 🙂

  13. Blulu says:

    Yes, a lot. It was interested and I would sooooo love to be able to try out this set for myself 🙂

  14. Sarah Ann says:

    I really enjoyed reading it. I'm a sucker for nude eyeshadows and lipsticks!

  15. Roxie Watt says:

    I've heard amazing things about this brand. There's so many products I want to try including that matte eyeshadow trio, their CC cream and setting powder.

  16. relisys222 says:

    Thanks for all the info – this looks like a great brand x

  17. JennyWren says:

    Thanks for the post! Can't wait to try IT cosmetics.

  18. debbie smith says:

    love the swatches xx products look fab xx

  19. The Sunday Girl says:

    I really need to try this brand out x

  20. Amy Bondoc says:

    i always enjoy reading reviews! i really love the lipstick colour sucha lovely wine colour!

  21. Kristy says:

    I really love the sound of a lot of products IT cosmetics have brought out, the serum you've mentioned sounds like another I need to add to my wishlist. Kristy |

  22. Johannah Carroll says:

    There's nothing I like more than reading about and discovering make up brands I haven't heard of before and from what I see I certainly love 'it' 🙂

  23. claire nutman says:

    Helpful, Informative, and a lovely designed blog, all great to me, thanks

  24. Linda Libra Loca says:

    I have enjoyed this blog post a lot, thank you for asking. Now I am hoping that IT cosmetics will be released in Germany soon as well.Linda, Libra, Loca: Beauty, Baby and Backpacking

  25. Georgia Hathaway says:

    I love the look of the lipsticks! Pretty shades! Georgia x

  26. Claire Blaney says:

    Yes i have i love all your blog posts, I love reading about new products

  27. katie skeoch says:

    I love reading about what's coming up on QVC, easy payments are great

  28. Unknown says:

    Fantastic blog, love it cosmetics. Look forward to seeing the shows xx

  29. Lynda Jones says:

    I have really enjoyed reading about these new products, it keeps me up to date with new products. I love the lipsticks the colours are fantastic, I am naturally very pale and lipstick does not always suit me but these colours look so natural, particularly like the LOVE

  30. Anonymous says:

    OMG this colour combos in the eye palettes are beautiful. The serum sounds great – love the science and ethics behind this brand. Lippies look luscious. Yet more lovely stuff to add to my Lust List xx Thanks for some great info as always xxx Celia xxx

  31. Leighlee says:

    Great post I really do like IT Cosmetics

  32. LMD84 says:

    Looking forward to the Eyeshadow trios!

  33. Jade Pawley says:

    Love this post! Makes me want to try everything!

  34. Cassandra Thompson says:

    This looks like a really good range of products – I've never used IT Cosmetics before!Cass | CassandraMyee

  35. beautyqueenuk says:

    This brand seems to be everywhere right now and I am still yet to give it a try x

  36. Anonymous says:

    Oh can't wait after reading ur blog I'd luv them all xxxx thanks as always for all ur help x

  37. Laura Louise says:

    These palettes look so pretty I love the look of the matte luxe one! x

  38. Mammaful Zo says:

    Those trios are lovely, I especially like the matte and nude shades, so so nice, good luck to everyone who enters the giveaway too xxxx

  39. Heather Nixon says:

    I haven't tried anything from this brand but I definitely want to xHeather | Of Beauty & Nothingness

  40. Pauline Jaconelli says:

    Love nude shades I'm very excited to try these

  41. ellie68 says:

    Definitely I found it so informative. I have never tried IT although I know about them. I do love those eyeshadow shades.

  42. ziggy2407 says:

    Fab review, always looking to discover new brands, thanks

  43. Solange says:

    Yes, I have. I really love the lipstick colour.

  44. susan hoggett says:

    love your posts they help me make informed decisions!

  45. Gee Cee says:

    Another fab review Sharon….I can hear the coins leaving my bank account already!

  46. Wendy Sheil says:

    I have to admit that you are the reason I fell for a number of brands on QVC, Tarte, Laura Geller and now, IT cosmetics. I fell for IT cosmetics when they brought out their tsv earky this year and I haven't looked back since.

  47. Kristy Brown says:

    I have – and there are some lovely colours/shades!

  48. Iris Waldburger says:

    Yes great review they are lovely and makes me want to try them

  49. Donata S says:

    I really enjoyed reading the post, the Perfect Nude lipstick looks fab

  50. Space of Beauty says:

    Ooh I do like the sound of the No 50 serum/primer!Can't wait to hear about your other secret launch!

  51. Marrian says:

    I don't think I've heard of them but their products look great.

  52. KatyMalkin says:

    I am quite picky and sensitive too so always good to see others trying out products first!

  53. Unknown says:

    how exciting love trying out new makeup

  54. Elaine Fletcher says:

    These look gorgeous! Thanks for the chance x

  55. Sarah Lewis says:

    I've heard such good things about IT Cosmetics would love to try them

  56. rowena says:

    Yes i enjoyed reading it and am excited to win the make up. I dont use much now but like to put some on when going out, these lipstick and eye shadow will make me look fabulous

  57. Diana S says:

    Yes, I did! 🙂

  58. Sam Rhodes says:

    Fab review 🙂

  59. Gem Gem says:

    Really enjoyed reading this blog post. Keep up the amazing work!

  60. krnries says:

    I liked reading this blog post, your reviews and photos are so informative and nicely written 🙂

  61. donna jones says:

    yes its very interesting

  62. Rachel Butler says:

    Fabulous post! I've never heard about this brand before and pretty excited to check them out!! Xoxo

  63. Linda Curtis says:

    looks lovely i love trying new things and this excites me

  64. Pam Merrifield says:

    Not a range I have tried, but as always your Blog is tempting me to add them for my next makeup purchase. Thanks again for being so informative and making me spend more money!!!!

  65. Kim Neville says:

    I enjoy reading reviews as very helpful

  66. Anne-Marie Mason says:

    Fab blog as ever! x

  67. Katie Prentice says:

    I love that you put so much into your blog posts Sharon, amazing pictures and always such detailed reviews. Keep up the good work! xx

  68. Jessica Hutton says:

    I have enjoyed you blog post. This isn't a range I have tried but I'm tested xx

  69. Natalie says:

    I'm so glad I read this post as I love using the IT products I already have but I can't wait to try their lipsticks and palettes! 😊

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