Fenty Beauty Launches and Scratches that Beauty Itch!

September 13, 2017

Well someone had to do it and thank goodness for Rihanna! The incredible launch of Fenty Beauty by Rihanna has completely shaken up the beauty industry and taken the beauty world by storm!
In case you have no idea what on earth i am talking about, or indeed couldn’t careless who on earth Rihanna is, if you are a beauty fan, then sit up, wake up and get your purse out!

Fenty Launch - Match Stix Trio and Highlighter
Fenty Launch – Match Stix Trio and Highlighter

Last week saw the launch of Fenty Beauty by Rihanna and in one very smart, vert loud and very, very ballsy move, this brand showed the world it was on point, on trend and most importantly going to be on everyone’s face. Launching with an incredible 40 foundation shades (who does that at launch?) Fenty Beauty means business and is inclusive of every shade of skin you could imagine. As Rihanna herself says “Fenty Beauty was created for everyone: For woman of all shades, personalities, cultures and races. I wanted everyone to feel included. That’s the real reason i made this line.” And thank goodness that she did. Clearly, she is a real woman, that has dealt with the struggles we all face with make up and finding the correct shade. Regardless of the fact she has make up artists working on her, she has possibly noticed how many foundation shades are blended to create her perfect shade choice. So big up to Fenty Beauty for having the balls to launch with exactly what everyone needed, in one go. Aside from foundations, the range has also launched an incredible selection of base products including highlighters, concealers and contour shades in a mixture of creams and powder textures. This is not your average “Celebrity beauty brand”, this smashes those stereotypes and is a very innovative, well thought out collection and i couldn’t be more pleased. Below are a few items from the range that i have been trialling so far :

Fenty Beauty Match Stx Trio
Fenty Beauty Match Stx Trio

Match Stix Trio – A customised trio of base products that suit any skin tone, in magnetic casing making them easy to find in your make up bag….and stick to your fridge…! Available in four different shade ranges, i chose the Light trio. To be fair as i hadn’t swatched these in person before purchasing, i should have stepped up to Medium, but they are incredibly forgiving and almost colour correcting on the skin. These creamy Match Stix have been perfectly customised to give the perfectly matching contour, concealer and highlight shade within your range choice. The Light 100 selection contains Linen concealer, Amber contour and Starstruck highlight. Conceal and contour are Matte and the highlight is a shimmer.

Fenty Beauty Match Stix Swatches
Fenty Beauty Match Stix Swatches

Concealer in Linen :

Fenty Beauty Concealer in Linen
Fenty Beauty Concealer in Linen

At first i was a little taken aback by the formula, it looks super, super creamy in the bullet but applies dry to the skin, very strange, but with a little blending out it looked beautiful. Having not used a stick concealer under my eyes in about twenty years, i was a little worried, but have no fear, the product glides on and does not pull or drag the under eye area at all. I would make sure though, that you have all your skincare on, as, if your skin is really dry, it might cling a little. I was super impressed with the concealer coverage under my eyes as it really did brighten up that dark area and made me look much more awake. Loved it.

Contour in Amber:

Fenty Beauty Match Stix Contour in Amber
Fenty Beauty Match Stix Contour in Amber

  This is actually my perfect contour shade and i am super impressed with the colour and the formula. Again, it glides on like butter and blends like a dream leaving a very natural contour that does not look at all ashy. As someone with dehydrated skin, i find cream products beautiful on my skin and would really recommend this product. It is super easy to apply due to the shape of the bullet and you really only need a light hand.

Highlight in Starstruck :

Fenty Beauty Match Stix Highlighter in Starstruck
Fenty Beauty Match Stix Highlighter in Starstruck

This “Iced out Pearl” shade is incredibly pretty. With a beautiful opalescent shimmer that sits beautifully on the skin, it adds a youthful glow to the skin that is perfect for daytime. It feels incredibly comfortable to apply and wear and lasts all day. It is completely build-able making it easy to top it up a notch for night time and also looks incredibly pretty on the brow bone and collar bones. An incredibly versatile highlighter, that makes the skin glow with health.

All three of these products are magnetic which makes it easy to find them all in your make up bag or drawer. However as much as that was fun in the beginning, it got a little annoying as time went on as the magnet pull is so strong it can be hard to pull them apart, or if you are in a hurry and just want to pull one product out quickly, you will get them all. However they do make great fridge magnets.

Killawatt Freestyle Highlight Duo

Fenty Beauty Killawatt Highlighter Duo
Fenty Beauty Killawatt Highlighter Duo

 I have the shades Lightening Dust and Fire Crystal. As a complete glow-a-holic it was only natural that i was going to choose a highlighter duo and these two are incredibly pretty. The Killawatt has shades that range from subtle glow to full on highlight to the heavens which means you can “Shine bright like a diamond” whatever way you wish. Working side by side with the Match Stix highlighters, these can be layered to create an even longer lasting, brighter, looking glow.

Fenty Beauty Killawatt Highlighter Duo
Fenty Beauty Killawatt Highlighter Duo

The killawat formula is incredible on the skin, it is a sophisticated cream to powder formula that is so soft and easy to apply to the skin with minimal blending required. Lightening Dust is a soft pearlescent sheen and Fire Crystal is a Supercharged Pearlescent Shimmer that is sure to get your noticed. With hues of Rose Gold these are exactly my colours and i am totally addicted. The compact also has a great sized mirror so you can see your face in nicely. These items can all be worn as naturally or as lit as you want them to be.

Fenty Beauty Face
Fenty Beauty  Natural Face Look

My thoughts on this collection – Big up to Rihanna and Fenty Beauty for launching such an incredible range. As i previously mentioned, whether you are a Rihanna fan or not, as a make up junkie this range really hits the spot for me. The only thing i’m not too sure on really is the packaging. In the box, i love the funky, street art vibes of the range, but once opened, the product looks less high end and borders more on the KKW beauty bandwagon, which personally i’m not a fan of. I think the price is great for the product but she really could have kicked it up a notch with the packaging. I do think this range is amazing and as a 42 year old, would wear and repurchase this happily. I am so looking forward to seeing what else she brings to the world. But is the world ready for Fenty? Beauty houses……its time to sit up and see how its really done. The community spoke and RiRi listened.

Fenty Beauty is available online and in store from Harvey Nichols 

16 comments so far.

16 responses to “Fenty Beauty Launches and Scratches that Beauty Itch!”

  1. beautyqueenuk says:

    I'm on the fence with this range. It's been overhyped and everyone loves it, which always puts me off, but then I do like some of those shades x

  2. Erin Russell says:

    I love the look of the sticks, and I must admit I really want to try the foundation, but I am not too fussed about the highlighter to be honest 🙁 Erin || MakeErinOver

  3. Laura Hollier says:

    Ooh the highlighters look very pretty x

  4. Chantelle Nelson says:

    I can't believe there are 40 foundation shades!!! I need to try some of her products!Chantelle xThe Girl In The Tartan Scarf

  5. Laura Louise says:

    I can't wait to go to HN next week and buy a few bits, I nearly did a big spend online but then I've always been so anti-this so I changed my mind….. as I need to go and see the colours, formulas and feels! Can't wait x

  6. Heather Nixon says:

    I really want to try a few of their products – the packaging is gorgeous xwww.ofbeautyandnothingness.co.uk

  7. Allure La Vie says:

    Love the highlighters. Also want to try the foundation xxx

  8. Leigh at Fashion Du Jour LDN says:

    Wowzers! That is ballsy going in with 40 foundations shades off launch, but blinking Nora does it all look grear! I was wondering whether the magnetic packaging might get annoying or that yes, it looks a LOT like the KKW line…but the products speak 9cet all this. You look glowing!Thanks for sharing!Leigh at Fashion Du Jour LDN xWWW.FASHIONDUJOUR.CO.UK

  9. Kristy says:

    Ever since I spotted this collection I've been lusting after it, it's so amazing 40 shades were available at launch too! The contour shade looks absolutely perfect and I really want to try the foundation.Kristy | http://www.thevioletblonde.com

  10. Lauren Hills says:

    I'm still so unsure whether I want to buy anything from the range. The trio of sticks look intriguing x

  11. Georgia Weedon says:

    The trio look so cool! Love that they are magnetic too. Means you can stick them together and not lose them! X

  12. Mammaful Zo says:

    I haven't bought anything but have heard the foundation is meant to be the bomb, these products do look lovely from your swatches though, I really don't like the packaging either, it looks cheap. Great informative post lovely xxx Zoe ♥ MammafulZo

  13. Roxie Watt says:

    I want it all! I've heard amazing things about the foundation too.

  14. Anonymous says:

    Always nice to see a different range – genius to get the quote "Shine Bright Like a Diamond" in. I do like that they coordinate a trio for you. One to watch with interest. You look fab too xxx Celia xxx

  15. The Sunday Girl says:

    Your swatches are so helpful – I still need to decide what I want from this collection!

  16. Cassandra Thompson says:

    I can't wait to try more from this brand!Cass | CassandraMyee

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