Ten things i learned about Blogging in 2017 – Lets Talk

People regularly ask me how to start a blog. Can I help them, can I put in “a good word” with PR’s and can they work on my blog. Firstly let me just say this….If you are blogging for “Free Stuff” or to become the next Zoella, then just move on. Too many “Bloggers” have become fame hungry this year and it has turned what was a lovely community, into one full of bitchiness and cat fighting. The likes of which you would never see within the workplace. Blogging is a huge job in itself and whilst it’s absolutely not up there with brain surgery, saving lives or flying to the moon, it most definitely has its moments. In another post I will share with you how to start, where to start and why to start but for now, I want to share what the year 2017 taught me about being a ‘Blogger’ and boy oh boy was it an eye opener.

Ten things i learned about blogging in 2017

Having been blogging since 2010 – Originally as a wedding blogger and for the past five years as a Beauty Blogger, no other year has affected me as much in my career. So lets take a look a what made me sit up and think.

1. Bloggers Cheat – Ok! Ok! Not all Bloggers, but 2017 was most definitely the year for calling out the cheats. It was the year where more and more bloggers bought followers and cheated their way into Brand Collaborations and jobs. Why is this a problem? Let me tell you. Firstly, if a blogger is buying thousands of followers, they are lying to brands that they have a huge following. Brands will look at a Bloggers “Numbers” take it at face value and offer that person work, sponsorship, paid for collaborations, because they believe that person has a huge audience. Therefore, said blogger has taken money unlawfully. Why should this matter to you as a reader/follower of their blog? Well, if they are buying followers, are they even trying the products they are being sent? If they are lying about their following, are they lying about what they think of certain products? Can they be trusted. As a reader/follower, this of course is up to you, I however, never have and never will buy followers on any platform. EVER

2. Not all giveaways are real – Something else that I noticed becoming a trend in 2017, was fake giveaways. A blogger would ask their reader/follower to LIKE and FOLLOW to be entered into a competition and guess what? No prize would ever be sent out. May I just add that only a minority of Bloggers do this, again to increase their following in an untrustworthy way. Make sure when entering these giveaways, that I myself also run, you know where the prize is coming from, you check back to that persons site or social media and make sure a winner has been announced. I will always announce winners of my giveaways across my social media and 9 times out of 10 the prize will be dispatched directly from the brand, making this a genuine giveaway. I also try and make sure the winner comments on my page/social media saying they have received it. When in doubt, check it out. If a blogger is lying about a giveaway, can you trust their reviews?

3. Blogging became more  about who you know than what you know – Sadly, the smaller blogger has really lost out this year as more and more “big” bloggers best friends have suddenly seen their collaborations get better, audience get larger and cliques get tighter. Now, obviously if one of my very good friends was a blogger and I knew a brand was looking for a specific niche blogger, of course I would introduce them and I have, I do believe in sharing the love where I can, BUT when I blatantly see the same collection of “Besties” getting the same gigs, you’ve got to ask yourself what the hell is going on?

4. Brands will expect you to work for free – When a brand kindly sends you ” a face mask to enjoy” this is not at all what it means. The brand wants you to use it, spend hours shouting out the joys across social media, write a full page blog post, take and edit photos and share it across social media, therefore “promoting” their product for free….now, if you love, love, love the brand and are happy to do this, as I do organically and without pressure many, many times that’s fine. But when said “Free gift” is followed up by many emails asking when you will post about the item…you have been had over. Some brands will try it on, tell you how great they are for your blogs traffic, how you need the publicity, and I must admit some brands really do bring a huge amount of traffic to the blog, so you do have to work out the pros and cons for yourself, BUT…..when you have been writing FREE posts for some brands for many, many years, and they still come back, there comes a cut off time. Enough is enough. They know you are bringing in the sales. A face mask does not pay my mortgage or feed my children, it doesn’t cover my blogsite costs, my photography costs, new prop expenses’ or anything else involved. However, it does make that brand just a little bit richer.

5. PR’s have no loyalty – Some PR’s (Not all and I will get to that later) have absolutely no loyalty to you. So you wrote a great blog post, got sent the latest releases and were invited to an event, low and behold you cannot make that event due to work/family/children commitments you will be struck off that list quicker than I can say Free Face Mask (See number 4). Don’t believe me? Its happened to me many times. If I have been unable to attend an event due to other commitments I have been taken off the PR list and have to work really hard to get back on it. Dear PR’S I’m not here for the free prosecco and canapés, I’m just genuinely interested in seeing the product, so if I have a genuine reason to not attend an event that is going to cost me a fortune to get to and be about a 5/6 hour round trip out of my working day, please just send me the product to review? Whilst I will try my hardest to attend all events I am invited too, sometimes my heavy work/family commitments have to take priority. Whilst it is lovely to be invited to so many events, and there really is one almost every night of the week, my work would never get done if I attended every single one I was invited to.

6. The Blogging Community turned into a Bitch-fest – My oh my what the hell was everyone on in 2017? I couldn’t look at my Twitter feed without seeing rolls and rolls of arguments. I mean why? Why? Seriously, I am a 43 year old woman with two boys that wouldn’t act that way in private let alone on a public forum!! Life is too short and too precious for me to be involved in any of that. I just want to do my work, chat to likeminded people and smile. If you wanna come to me for a bitch-fest jog on!

7. Instagram took the piss – Instagram decide to screw us all over and any little blogger, and I don’t mean the short ones, I mean those of us with followings under 5k, really struggled. With changes to the algorithm meaning I was seeing posts about Christmas Day on 30th December and Shadow bans meaning posts were not being seen at all, it really became a struggle. However, Insta-stories is my bag! It is where I publish most new releases I am sent, share my thoughts and feelings on products and, well, everything really and where I receive a HUGE audience. This is where my attention will be focusing on more in 2018 – aside from my actual blog. Follow me HERE instagram.com/backtoyoubeauty

8. Big Brands and Some PR’s showed Loyalty – Although I came down hard on PR’s in number 5, I do actually have some PR friends that I have made along this journey. I trust them, ask their opinion and they very kindly take me from brand to brand when they move. These PR’s are absolutely worth their weight in gold and know a great blogger when they see one. In the same vein, I know a great PR when I see one. I have worked with some huge beauty brands that have started to realise that with the use of sites such as Social Blade they can see which bloggers are genuine and have integrity. My numbers might be small (as in total followers) but I have an incredibly loyal following that I trust and they trust me. I am completely transparent and honest with both brand and reader and always have been and will be and for this reason, my future with some brands is looking incredibly bright.

9. I nearly gave up, but then made it my career – In a year which saw me almost give up blogging for many of the reasons listed above, I also remembered the reasons I started and actually turned it into my full time career. I not only write an incredibly successful Beauty Blog, but I also host social media web chats, run Instagram takeovers, look after some brands social media, organise brand events, run Facebook groups and run incredibly successful customer feedback groups. Through hard work, 24-7 literally, I have become a well sought after professional in my field and know my own value hence my anger in Number 4.

10. My Readers keep me going – 2017 brought me back to earth with a bump. It made me realise that the whole reason I became a blogger in the first place was because of my absolute obsession with beauty products. I want to tell the world about products I have found amazing, how they help me at the age of 43 and how they can help you. My readers are the best I could ever ask for and are the reason I do this. They constantly push my boundaries, demanding (in a nice way) more information, better products, better results. They are there for me when I have a down day as much as I hope I am there for them. I am only as great as my readers allow me to be and luckily they enjoy what I do and join in whole heartedly. So thank you for being one of my readers/followers and subscribers and know that I will always be honest with you. I will always only ever bring you the best and share my thoughts good and bad. I thank you for believing in me and look forward to a better blogging journey in 2018.


So, there they are! The 10 things I learned about blogging in 2017. As you can probably tell, some things made me angry but do you know what? That’s what spurs me on!! Onwards and upwards.

Do you agree with any of the points I have raised above? I would love you to leave me a comment below.


  1. Annie Qadeer
    December 31, 2017 / 11:12 am

    Couldn’t agree more with this!

    • Back To You Beauty
      January 6, 2018 / 10:11 am


  2. Anonymous
    December 31, 2017 / 11:18 am

    Love love LOVE this , Sharon you are my absolute hero and inspiration , I've been following you for a long time now and I LOVE everything you have to say ! Thank you for your honesty , so so much love and best wishes for 2018 ! One of your biggest fans ! Mica xxx aka micamary25 & beyondthedressingtable (tiny baby instablog)

    • Back To You Beauty
      January 6, 2018 / 10:11 am

      Oh my goodness! This is so kind!! Thank you! Xx

  3. Allure La Vie
    December 31, 2017 / 11:20 am

    Oh I loved all these points so much. They are so true, it’s so sad that blogging is the way it is at the moment. I think what keeps me going is that I love to blog and there is some really lovely companies, PR’s and blogger friends that shine through. X

    • Back To You Beauty
      January 6, 2018 / 10:12 am

      I totally agree!

  4. Erin Russell
    December 31, 2017 / 1:27 pm

    I love your blog hun, and such a fab post! I love your insta stories too, IG has really lost the plot this year, it is so upsetting to see them ruin such an incredible platform! The "calling out" and bitchiness is driving me mad on twitter, either subtweeting or starting wars, I just cannot deal with the drama of it all anymore, So I totally feel you there! But I love so much about blogging too, I didn't know it was your career, that is SO COOL! 🙂 well done lovely! And all the best for 2018! 🙂 Erin || MakeErinOver

    • Back To You Beauty
      January 6, 2018 / 10:13 am

      That’s super kind! Thank you so much Erin!! Wishing you a fab year!!!

  5. Samantha Rickelton
    December 31, 2017 / 1:44 pm

    Fab post – 10000000% with you when it comes to buying followers – I just can't abide it!

    • Back To You Beauty
      January 6, 2018 / 10:13 am

      It drives me crazy!

  6. Roxie Watt
    December 31, 2017 / 2:48 pm

    People buying followers and bots in Instagram has definitely been the most frustrating trend of 2017.

    • Back To You Beauty
      January 6, 2018 / 10:13 am

      Fingers crossed people just stop soon!!

  7. beautyqueenuk
    December 31, 2017 / 2:49 pm

    For me buying followers or using bots is fraud. End of. If they can buy followers and us bots then what else about them is fake? If someone is doing it I will remove them from my feed.

    • Back To You Beauty
      January 6, 2018 / 10:14 am

      Totally agree with you!

  8. Anonymous
    December 31, 2017 / 2:58 pm

    Fabulous as always Sharon , unfortunately swimming with sharks seems to go hand in hand with most things BUT remaining honest , keeping your integrelity and not selling your soul.You can keep your beautiful head high knowing your reader's are behind you. I'm sorry 2017 was such a tough year but 2018 you have learnt a lot and I look forward as always to reading your honest opinion and not a glossy everything is fab post. #keepingitreal

    • Back To You Beauty
      January 6, 2018 / 10:14 am

      Yes!!! Thank you for this great comment!!

  9. Anonymous
    December 31, 2017 / 5:12 pm

    Absolutely fan-bloody-tastic post. I was cheering you on in every point. I know 2018 is gonna be a huuuuuuuuge success for you, and well deserved it will be too. Happy New Year lovely lovely Sharon xxxx Celia/Lucy xxxx

    • Back To You Beauty
      January 6, 2018 / 10:15 am

      Here’s hoping hun!! Thank you for all your support as ever! Xx

  10. Mammaful Zo
    December 31, 2017 / 6:02 pm

    I completely agree with you, buying a following on any platform is wrong as is using bots and it’s fraud. It is very obvious though when you look at social blade, I just wish more pr companies did that. I hope you have a happy & healthy 2018 xxx   Zoë – MammafulZo 💕 

    • Back To You Beauty
      January 6, 2018 / 10:16 am

      Thank you Zoe! Wishing you all the best xx

  11. Steph
    December 31, 2017 / 6:08 pm

    Fabulous post Sharon. I love your blog and stories and trust you 100%. Happy New Year to you my lovelyStephxwww.pricelesslifeofmine.com

    • Back To You Beauty
      January 6, 2018 / 10:16 am

      You are so kind! Thank you! All the best to you too xx

  12. Anonymous
    December 31, 2017 / 6:15 pm

    Great post. Im still so small- nobody sees me !! Haha! Xx

    • Back To You Beauty
      January 6, 2018 / 10:16 am

      I do! I do!

  13. Chantelle Nelson
    December 31, 2017 / 6:20 pm

    I love your honesty in this post and agree with everything you’ve said! It’s crazy how much blogging has changed over the years – some negatives by definitely so many more positives! Here’s to an amazing 2018!Chantelle xhttp://www.thegirlinthetartanscarf.com

    • Back To You Beauty
      January 6, 2018 / 10:17 am

      Thank you! Wishing you all the best! X

  14. Toni Robinson
    December 31, 2017 / 6:48 pm

    Good on you and I agree with everything you've said in every point! Attending Pr events are a struggle for me too. I live out in the middle of nowhere and when all of them are based in London, I've got no chance of getting there due to time and the expense of a 3 hour journey! Lets hope they'll be that bit more accessible in 2018. Happy New Year, Sharon. XxToni | sheergloss

  15. Laura Hollier
    January 1, 2018 / 9:33 am

    So many good points here! X

  16. Petra May
    January 1, 2018 / 12:06 pm

    You were the 1st beauty blogger I followed and you remain theonly one I follow regularly. There are two others I look at occasionally, but I haven't registered to follow them. I love the fact you are a real person and we get to see you as such. Not just someone trying to get us to buy something which we May not really want. Carry on s you are. Looking forward to following you in 2018. And by the way, thank you for my prize giveaway which i won when you ran it on behalf of Studio 10.

  17. Heather Nixon
    January 1, 2018 / 12:25 pm

    I loved reading this post – happy new year xwww.ofbeautyandnothingness.co.uk

  18. Lisa Barrett
    January 1, 2018 / 12:59 pm

    Great post Sharon and I’ve shared on Twitter. 2017 really changed the face of blogging in many ways and I agree certain aspects really can lead you to the frustrating stage of ‘f*ck it, what’s the point?!’ But, like you, I’m not letting it get me down (too much) and I like to keep my head down, ignore the bitchfests and continue focusing on getting out authentic posts on social media that I enjoy and which I know my readers do too. Feel the passion and do it – my motto for 2018! ��

  19. Anonymous
    January 2, 2018 / 8:52 am

    Another great blog Sharon. Love your blogs not only have you introduced me to some amazing new products you have created a fantastic social family where many like minded beauty addicts can share tips advice and bargains….I honestly can't remember when I discovered your blog as I feel your helpful insights have been there for so long but I couldn't be without your updates I love them and can't wait to read what your discussing each time. Your hard work is always apparent as is your honesty. Like there are brands we love and trust – I and so many love and trust you that is clear for sure. Just one thing left to say – Thank you Sharon xx

  20. Emily Newstead
    January 2, 2018 / 3:26 pm

    Brilliant post! 2017 has definitely been a learning curve for us bloggers. Can't wait to continue reading throughout 2018:)Emily xo http://www.emilynewstead.blogspot.co.uk

  21. Georgia Weedon
    January 2, 2018 / 8:52 pm

    I'm so glad I'm not the only one that has noticed about some giveaways being fake. I see so many ones on twitter that are very questionable. I'm glad you didn't give up on your blog! I love reading all your reviews as they are always so in-depth 🙂 x

  22. The Sunday Girl
    January 3, 2018 / 4:20 pm

    Happy NY! Instagram is my biggest pet peeve, they seem hell bent on ruining the platform rather than ever improving it x

  23. Sue Stewart
    January 3, 2018 / 4:40 pm

    I love your honesty in this blog. It shows it's not all the glitz and glamour. I always read your blogs and some I comment on especially when it's a brand I love and I'm interested in. Keep up the good work.

  24. Laura Louise
    January 4, 2018 / 9:05 pm

    Agree with so much of this! Happy New Year to you , I hope it's a good un x

  25. Lauren Hills
    January 7, 2018 / 10:57 pm

    I agree with everything you said! 2017 was the year Instagram just lost it and some bloggers were caught out to be cheats. Let’s hope this year is so much better for blogging eh x

  26. Charlotte
    January 12, 2018 / 10:36 am

    I honestly love this post, I'm so glad Erin mentioned it on her blog! There are sooo many things you've wrote about here that I agree with and I mean, basically everything, you're spot on! Although Instagram killed most of us off last year I'm feeling really loved on that platform at the minute with everyone sharing accounts and showing genuine love for everyone's profiles.Charlotte / Charlotte's Picks

  27. Debbie
    January 12, 2018 / 1:10 pm

    Definitely agree with these, and you inspire so many to keep going xx

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