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Its all about Elemis…….

When its cold and miserable outside, can there be anything better than a nice warm bath and some gorgeous…

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backtoyoubeauty

Well… this is a bit different. FASHION FRIDAY! I

When you get a personal invitation from your frien

28 YEARS OF GATINEAU. I’ve been using certain Gat

TONIGHT’S BEAUTY NOSTALGIA: the blue jar. 💙 There

AD/PR - Brown mascara… are we doing this? 🤎 Befor

AD/PR - Brown mascara… are we doing this? 🤎

Before & After with RUM Wrap Party Tubing Mascara in Double Shot.

Created by beauty industry legends Sam Chapman, Sali Hughes and Jo Jones, RUM is all about making mascara that actually works.

But what IS tubing mascara?
It wraps each lash in tiny tubes for length, definition and less smudging — then slides away with warm water.

And at 40+, I’m increasingly reaching for brown mascara. It gives definition and makes lashes look beautifully soft and lifted without the harshness that black can sometimes give mature eyes.

Even better? £1 from every RUM mascara sold goes to Beauty Banks, helping tackle hygiene poverty.

So… brown or black? 👇🏻

#TubingMascara #BrownMascara #Over40Beauty #MatureBeauty #BeautyOver40 @wearerum @samchapman @salihughes @joljones

There’s something about September that makes me wa

There’s something about September that makes me want to slow everything down…

Soft cashmere. Candlelight. A warm room. And a fragrance that feels like wrapping yourself in something beautiful.

Jo Malone London Velvet Rose & Oud Cologne Intense is exactly that for me.

Rich, velvety Damask Rose, smoky Oud and warm Clove — deep, sensual and incredibly sophisticated.

It’s the kind of fragrance that makes you want to lean in a little closer.

Warm. Luxurious. A little bit mysterious.

My first scent switch to autumn.

What fragrance makes you want to reach for the cashmere?

#LuxuryFragrance #AutumnFragrance #JoMaloneLondon #FragranceLover #velvetroseandoud @jomalonelondon @emma_jomalonelondon

What if you did the opposite of what you were told

What if you did the opposite of what you were told?

What if, instead of being told that women in their 40s, 50s and beyond should wear less… you wore more?

More colour.
More makeup.
More lipstick.
More of the things that make you feel like YOU.

Recently, a woman messaged me to tell me that she’d started wearing makeup and colour again after following my content.

She’d always loved them, but had slowly found herself living a very beige life because she’d been told that less is more as you get older.

She told me she’d realised she’d lost a part of her personality.

And getting back to makeup and colour made her happy again.

That honestly meant so much to me.

Because Back To You Beauty isn’t about telling women what they should or shouldn’t wear at a certain age.

It’s about coming back to yourself.

So if you love colour — wear the colour.
If you love full glam — wear the full glam.
If you love red lipstick — PUT THE RED LIPSTICK ON.

There are no rules.

You get to decide what makes you feel like you.

What beauty “rule” would you happily break?

Palette shown @charlottetilbury Supernudes Easy eye palette available here: https://friends.charlottetilbury.com/s/back.to.you.beauty/_/sku/EEEPXX6X1R
Or on the link in my bio

#BeautyOver50 #MidlifeBeauty #MakeupOver50 #WomenOver50 #MidlifeConfidence

AD / PR Hello, cleansing balm season. 🍂 After th

AD / PR

Hello, cleansing balm season. 🍂

After that long, hot summer, today feels like the first proper autumn day — rain pouring, cooler air and suddenly I’m reaching for the richer textures again.

There’s something so comforting about a beautiful cleansing balm at this time of year. Melting away the day, taking off every trace of makeup and giving my skin a little extra love in the process.

Tonight it’s Emma Hardie Moringa Cleansing Balm — rich, comforting and exactly what I’m reaching for as the seasons change.

Rain outside. Balm cleanse inside.

Are you ready for autumn skincare?

#CleansingBalm #SkincareRoutine #MatureSkin #SkincareOver40 #LuxurySkincare @emmahardieskincare

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