It Cosmetics Launch The Naturally Pretty Matte Palette in the UK! Nov 19th!

It Cosmetics have knocked it out of the park since their eagerly anticipated UK launch back in April this year. However, whilst they are making us wait a little longer for the constantly asked for CC Cream foundation which I previously wrote about HERE, they are spoiling us with some incredible Christmas releases.

It Cosmetics Naturally Pretty Eye Shadow Palette

Finally, finally, I can share the news that the gorgeous Naturally Pretty Palette is launching on Qvcuk 19th November and its not one to miss.

Naturally Pretty Volume 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics Naturally Pretty Palette Volume 1

I truly believe when It Cosmetics made this palette they absolutely had me in mind! Hahaha, I am 98% a Matte Palette girl, yes there are times when shimmer is needed, but on my 41 year old, starting to hood, starting to dry, starting to crease eyelids, Matte is better. This palette does give you the option of adding some shimmer, thanks to the “Transforming Pearl” Shadow included, which is great for adding highlight just under the brow bone.

Swatches do not do this highly pigmented, no fallout palette justice

 Containing 14 Anti-ageing Matte shadows there really is a shade for everyone. Anti-ageing due to the ingredients used such as Peptides, Collagen, Silk and Antioxidants and without any talc, these shadows should not enhance any lines or wrinkles on or around the eyes and on me they do not at all.

It Cosmetics Naturally Pretty Eye Shadow Palette

 The shadows are highly pigmented and can be used wet or dry which is fantastic, so you can use them as liners too. They make the eyes appear younger as they have a beautiful smoothing effect and last really well on the lid. The included  It Cosmetics Heavenly Luxe No Tug Dual Eye shadow brush layers and buffs products perfectly without pulling or tugging the skin. To add the shimmer you can apply the matte to your eyes and then apply the Transforming Pearl over the top or mix on the back of your hand. I love using the shade “SoftLight” as my base shade, to even out my skin tone and I adore the shades “Violet” and “Iconic”. I am usually a purple kind of girl however, during these Autumn months I have been wearing the gorgeous almost burnt orange shades of Sunrise and Sunset. The palette looks really pretty as it is in a smooth faux leather style nude/pink case with a mirror inside. Another great feature is that the shade names are not on a plastic inlay but actually printed under the colours, which, as a blogger who writes about make up and shares shade information, I love. This is a go-to Matte Palette which I use almost constantly, if this is volume one, I cannot wait to try Volume 2. The palette comes beautifully boxed with the brush shown below included. I cannot say enough great things about these shadows. An absolute Christmas Must have.

It Cosmetics Naturally Pretty palette can create different looks

It Cosmetics 4 piece Holiday Roll

It Cosmetics 4 Piece Holiday Brush Roll

 If you have never tried It Cosmetics Brushes let me tell you they are some of the most beautiful, soft, dual fibre synthetic brushes I have tried. They have a lovely weight to them and look and feel incredibly professional. Luckily in this chic silver Travel brush roll you get four gorgeous brushes included. The roll is fab, it lays out flat and has 4 large loops for many more brushes than those included, at the end is a zipped case so that you can store your essential make up for travel. I think if you are someone that can really slim down your make up or only has a small collection, this would be perfect travel  but also as a beautiful home full time for your make up collection. A great gift for anyone of any age that loves make up and brushes. The brushes included are :

It Cosmetics 4 piece Holiday Brush Roll


  • 1 x Brush No 4 – perfect for cream and powder blushes, this precision-cut brush hugs your cheekbones for a soft-focus, natural-looking finish
  • 1 x Brush No 5 – use this dual-ended brush for your entire eye look. The large, fluffy end is perfect for sweeping cream and powder eyeshadows all over your lid and crease, while the smudger brush effortlessly blends below your lower lash line for a gorgeous eyeliner effect
  • 1 x Brush No 7 – a high-quality plush tool perfect for building coverage for foundation, powder, or concealer and helps to buff away the appearance of imperfections
  • 1 x Brush No 8 – a luxuriously soft, rounded and tapered brush picks up and applies the perfect amount of powder to help you achieve an air-brushed look finish
  • 1 x roll bag – when open the bag has 8 x brush holders, 2 x open pockets, 1 x zipped make-up bag, 4 x brushes

Both these collections are beautiful and really compliment each other. In my opinion you cannot go wrong with this brand. I have had great results from It Cosmetics in the past year and think it suits all ages and skin types and colour. All It Cosmetics products are cruelty free and have been created with plastic surgeons and dermatologists, to bring you the absolute best, safe and perfect formulas.

Have you tried It Cosmetics yet? What are your favourite products? You can find out more about the brand HERE.

PR Samples or Gifts


  1. Sarah A
    November 18, 2016 / 4:28 pm

    The palette looks so pretty! Warm palettes are perfect for creating lovely autumnal looks :)Sarah | What Sarah Writes | Giveaway

    • Back To You Beauty
      November 24, 2016 / 9:22 am

      It is the perfect palette for this time of the year 🙂

  2. AnneC1
    November 18, 2016 / 7:56 pm

    I have tried a few items of the "it" range . They fit in perfectly with the other brands I wear . Will be watching tomorrow to see the colours in the eyeshadow palette .

    • Back To You Beauty
      November 24, 2016 / 9:23 am

      Hi Anne, Did you buy anything in the end? its all so pretty xx

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