Which Doll 10 Foundation is right for me?

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I know that when it comes to purchasing a foundation from a brand that has many, it may be hard knowing which is the right one for you. Well, today I am answering one of my most asked beauty questions – “Which Doll 10 Foundation is right for me?”

Every Doll 10 Foundation

Many of you may know I have bought, used and loved Doll 10  since it launched in the UK over 8 years ago. It is a brand I love and share possibly more often than most, because it literally suits all ages and stages. I know that when I feature their QVCUK Todays Special Values it can be hard to know which foundation and shade is right for you, so I hope this post helps you out in some way… This post will be updated as and when new foundations are released, please note the shade differences of the same colour within each foundation. Hopefully I can answer “Which Doll 10 Foundation is right for me?”

Hydra Fluid Foundation Drops

Doll 10 Hydrafluid foundation drops

Wow who remembers these back in the day! I was absolutely obsessed and from the moment I first tried them, they were all I would use. I love the glamour of the glass bottle, the coverage of the fluid foundation, the satin smooth feeling on my skin I loved it all. Sadly due to issues regarding the pipette style dropper Doll 10 stopped making it in this configuration, but I kept my bottle for my beauty vault! Let me know if you loved this too!

Hydragel Foundation 

Doll 10 Hydragel Foundation

I started using this new formula in 2015 as Doris kindly gifted it to me and for a year i had to keep it a secret until it finally launched in the UK in February 2016. This is a wonderful and some might say the best foundation across the Doll 10 Range. Containing their then Brand new Hydragel formula, this is a lightweight, yet full coverage foundation, where a little really does go a long way. Super light and smooth whilst covering pigmentation, redness and all round uneven skin tone, this is a heavy duty foundation by means of coverage. Containing high density pure pigments which are suspended in the gel formula, it  gives a radiant and flawless base.  As Doris herself would say, this covers a third arm if you have it. If full coverage comfort is what you are after, this would most definitely be the way to go. 

Hydralux Smoothing Foundation

Doll 10 Hydralux Foundation

I think this foundation launched in the UK in early 2018

This incredibly lightweight, yet very full coverage serum type foundation creates a flawless look on the skin. Containing muscle relaxing Hexapeptide and antioxidants, its aim is to smooth the skin whilst offering a full coverage. Quite thin and almost watery on application, it blends seamlessly into the skin without sitting in the fine lines and wrinkles. Apparently, after four weeks of constant use, people have seen a reduction in the look of their pores and lines. As I never wear the same foundation on consecutive days,  I cannot comment on that, but it does make the skin look incredibly smooth and dewy.

One word of warning though, if you apply too much, the foundation can look quite orange in tone. I have the fair and the light and the fair is very yellow based, whereas the light looks much better on my skin. Use a dense make up brush for fuller coverage and always apply the foundation into the centre of the face, buffing and blending outwards. In my opinion this is perfect for a more Mature skin or anyone seeing those fine lines and wrinkles.

HydraBalm Serum infused Foundation

Doll 10 Hydra Balm Serum Foundation

This unique foundation is your perfect blend of 50% serum and 50% colour that offers a full coverage look. The swirl in the foundation is your unique blend of a 10 ingredient serum that protects, perfects and hydrates the skin, whilst the pigment lays down the colour. Including ingredients such as Hyaluronic, Peptides and Retinol, this FOUNDATION (crazy right) has the power to also brighten and tighten the skin as you use it. Perfect for all skin types, but works exceptionally well on a more mature/dry skin type, this foundation can be used instead of your morning skincare and primer. If you have to wear make up all day long, it might as well be doing you some good right? Personally I apply this on top of my skincare, when my skincare has dried down as I love the layering effect of using both. However, it is recommended to be used in place of your serum, moisturiser and primer, so play around with it and see how your skin feels.

The product is foil sealed to protect the skincare inside, so that it is nice and fresh when you use it, and comes inside a fab compact that has a inner lid, to cover the foundation, as well as an outer lid, a mirror and a sponge applicator. Now Doris does suggest applying it with a brush, but I love to use this with my beauty blender. Immediately this feels soft and cooling on the skin, literally like applying moisturiser. It is a full coverage so try and choose your shade wisely. The Medium-Coverage finish is dewy with a pretty glow, that illuminates the skin and makes it look super hydrated. This is suited for someone that likes a dewy skin glow. Great for touch ups throughout the day.

HydraBalm Stick Foundation

Hydra Balm Stick Foundation

This is one of my top 5 all time favourite foundations!! I use this when I want a fast, flawless make up look and all the time in Summer when I want coverage. This foundation offers the most exceptional, non drying, full coverage look in literally minutes. A few swipes of this infusion of skincare and colour over the face, blended with a brush gives a lovely, almost dewy coverage that compliments my dehydrated, mature skin. This is my “busy-mum-on-the-run” must have.

Doll Skin Anti-Stress Skin Perfector

Doll Skin Foundation

Again, I was lucky enough to use this about 9 months before its UK launch and I really fell in love with it. However it’s debut launch into the UK was September 2019 and also the first product that Leigh Griffin (formally of Tarte Cosmetics) worked on with Doris and the Team. If you love the consistency of Bareminerals Complexion Rescue, you will love this. Jam packed full of skin loving ingredients and Vitamins, this is all about giving you the most perfect version of your own skin, without being cakey or heavy or looking like a “regular” foundation. This contains Aloe Vera to sooth a reactive skin, Lavender to calm, Green Tea Extract to energise a tired complexion, Turmeric to fight inflammation and many more skin loving ingredients. What I like about this foundation is that it has the ability to blend into your skin tone, using a unique technology it is able to find the pigments of your skin and almost match it. It is also very buildable so you can apply what you need for more or less coverage.

Whilst they do not have a huge shade range available I know they are working on creating more shades. I would usually wear Medium in this, especially around Summer as it adapts to your skin tone nicely. One pump is more than enough to offer a great lightweight coverage, that conceals imperfections but lets your skin shine through, making it look natural.  Perfect for anyone with a stressed or reactive skin or that doesn’t want a heavy finish.

When I asked Doris Dalton for Shade tips a few years back, here is what she said –

“Shade choices for the foundations are pretty easy..

The Fair shade is for ultra fair gals.. You always burn in the sun.. Think Nicole Kidman or Snow White .. It has a bit of a Pink undertone to it..

Light is the shade that I wear.. It’s a bit warmer and not as Pink. A blend between Pink and Yellow. It’s for girls that burn in the sun but then turn to tan.

Medium is warmer then the Light definitely the most popular shade and… has yellow under tones.

Tan is the richest colour for Olive skin tone complexions. The foundation and Concealer match each other.. Don’t forget that in the Summer your foundation tends to be a bit warmer then in the Autumn or Winter months. Even though you use SPF, you still get sun. I typically don’t change my foundation colour. If I notice that it appears a bit light because my skin has warmed in the summer, I usually sweep a small bit of bronzer on my face.. Hope that helps..”

Below i have swatched all the shades in all the formulas that i personally have, so that you can see the difference in shade range of each foundation. So what might be fair in Hydralux might differ from Fair in Hydrabalm if that makes sense? Which Doll 10 Foundation is right for me?….. Check below…..

Fair Doll 10 Foundations

fair foundation shades doll 10

Light Doll 10 Foundations

Doll 10 foundation swatches in light

Light Medium Doll 10 Foundations

Doll 10 Foundations Light Medium

Medium Doll 10 Foundations

Doll 10 Foundations medium

Tan Doll 10 Foundations

Doll 10 Tan Foundations

Deep Doll 10 Foundations

Doll 10 Foundations Deep

I think its easy to see that the shades vary quite a bit in each foundation due to the formula and the pigments used. If you are medium you are lucky as they are all quite similar in shade across all the foundations. I really hope you have found this post useful as it has taken me quite a while to put together. If you need any help just comment below and I will see what I can do.

Don’t forget you can get 15% off anything from Doll10.com ( except collections ) using this link HERE 

Did you find this post useful? Which is your favourite Doll 10 Foundation?

Leave me a comment below

Thanks for reading,

Love Sharon




  1. Dee
    March 16, 2020 / 4:52 pm

    This is so helpful, I hoover between light medium and medium never quite knowing which to go for, seeing the swatches makes the colour decision so easy x

    • backtoyoubeauty
      March 16, 2020 / 8:03 pm

      Thank you for saying so Dee, it was about time I put this post together and im so glad it is helping people xx

  2. March 16, 2020 / 5:01 pm

    I love doll 10 And every foundation I’ve tried of us has been good I don’t need any more but cannot wait for her new TSV to try a new one

    • backtoyoubeauty
      March 16, 2020 / 8:03 pm

      you and me both, have you tried Doll skin yet? Its a beaut x

  3. Karen
    March 16, 2020 / 5:33 pm

    Thank you so much Sharon, this information is brilliant! I now have a better idea of which one will suit me and the correct shade for me too! X

    • backtoyoubeauty
      March 16, 2020 / 8:02 pm

      Yeeeesssssss!!! Karen I am so pleased, I worked so hard collating all this information so really greatful for you replying xx

  4. March 16, 2020 / 5:35 pm

    Hi Sharon, a bit confused with the shades, am fair but don’t want yellow undertone, have lines around my eyes so don’t normally wear liquids as most sit in my lines and wrinkles, what would you recommend please? Vicky xx

    • backtoyoubeauty
      March 16, 2020 / 7:57 pm

      The Doll 10 tsv is coming up and contains the skin perfector foundation, I never really put foundation around my eyes because of lines, so I try to avoid that area and just use a great concealer, Personally my lines love a liquid and don’t work with powders, but if they are best for you stick with what you love. Bareminerals is brilliant x

  5. Elizabeth
    March 16, 2020 / 5:38 pm

    Thanks Sharon love reading your blogs so informative I have been using Doll10 for many years enjoy spreading the word on wonderful beauty products x

    • backtoyoubeauty
      March 16, 2020 / 7:54 pm

      Oh Elizabeth you really are a die hard Doll 10 Doll!!! Well done you, its beautiful and I bet you look beautiful wearing it xx

    • backtoyoubeauty
      March 20, 2020 / 6:33 pm

      You should! its so pretty and gives a beautifully natural yet confident look x

  6. Lucy
    March 19, 2020 / 1:30 pm

    This is super helpful and must have been a mammoth task. I have every one of them (apart from the first drops) in medium, plus hydragel in tan which I mix with medium in summer. I love them all for different reasons. Brilliant post so thank you xxx Lucy xxx

    • backtoyoubeauty
      March 20, 2020 / 6:31 pm

      Hi Lucy, thank you so much for reading! yea it took bloody ages but so worth it for the value it will bring everyone, those drops are in my make up vault where I keep make up favourites that have been discontinued. xx

  7. Diana
    May 2, 2020 / 10:53 am

    Sharon thank you for this, really helpful. I am a Doll10 fan and miss hydrafluid terribly. I can’t get on with the new thin dense formulations. Can you recommend what is the closest to Hydrafluid from Doll10 or another brand? Thanks

    • backtoyoubeauty
      May 2, 2020 / 1:08 pm

      Hi Diana, Hydragel is the closet, do you not like that one?

  8. Evelyn dent
    September 26, 2020 / 1:25 pm

    I am 71 years young looking for a new foundation at the minute I am wearing Georgia Armani luminous silk which I reall like colour 5.5. Which foundation would u recommend

    • backtoyoubeauty
      September 26, 2020 / 2:00 pm

      Hi Evelyn, its so lovely to hear from you! It is so hard for me to recommend a foundation without knowing your skin type and concerns. Personally i have a mature dehydrated skin and really enjoy the Bobbi Brown Skin foundation spf 15, Bareminerals Bareskin and It Cosmetics CC Cream. I hope that helps x

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