Doll 10 Launch new Summer Make Up Collections

Contains PR Products

Doll 10 is a brand I have been championing since it first launched in the UK around 8 years ago. Something about the “simplicity” of the brand, the packaging and the passion spoke to me and my skin. Products that did exactly what they said they would do without over complicating a make up routine, packaging that had that millennial look that we have all come to know and love and a brand owner/creator that created the brand through necessity. Through speaking about it more and more on Facebook groups and on my blog I was able to introduce people to a brand they may not have found out about. Which is why I do what I do and love it so much.


Wearing a full face of doll 10 july 2019

Fast forward 8 years and the brand have bazillions of fans world over and I am happy to say it is a brand I still really enjoy. The products have grown and changed and whilst they may have lost their “simplicity” by adding different foundations, different concealers and different eye shadow palettes, and adding more black packaging, they clearly have followed the trend of bringing out more and more variations of a product.  Gone are the days of only having one foundation and one eyeshadow palette, the demand is there and they are filling it.

Available only on QVCUK HERE, they have new Summer shows on July 7th 2019 with new collections also launching online. The new combinations of collections are as follows:

 Doll 10 Eye Collection

Doll 10 Pro Palette 3 Eye Collection


This collection is such incredible value! Containing the Pro Eyeshadow Palette 3 that only launched in February, Effortlash Mascara and an eyeliner this is a great kit!

If you are a fan of Doll 10 eyeshadows and already have all the other palettes, you need to add this to your collection.
Pro Shadow 1 was a great selection of mainly mattes, Pro Shadow 2 was your perfect day to night warm, toasty shadows and this new Pro Shadow 3 palette is a great collection of Mattes and Shimmers in 12 beautiful cool and warm tones. The cream to powder formula makes this super bendable with no fallout and whilst the shadows can look a little muted in the palette, they are deeply pigmented and long lasting on the eyes. My favourites shades are Quartz – which is a beautiful pink shimmer that looks gorgeous in the centre of the lid and Big City and Blue Grey Shimmer.  Just like the Master Palette these shadows are also infused with precious gemstones which adds to their bendability and pigment. Great sized compact with mirror inside the lid for ease of use when traveling.

Doll 10 Pro Palette 3 Eye Collection

Effortlash Mascara was pretty much the only mascara I wore through 2016/2017 (until It Cosmetics Superhero came along) but it still remains in my rotation of top five mascaras. Yes I am a huge Doll 10 fan, but don’t let that distract from the fact that I will always give an honest review. Ok, so I have soooo many mascaras as I am always trying new ones, but when I first tried this in 2016 not going to lie, I did kind of wonder where the bristles were? The wand is quite slim, with teeny tiny bristles.

Doll 10 Effort Lash Mascara

Well, as soon as I added one stroke of mascara I should never have second guessed! Suddenly, beautiful long lashes appeared as if I was stroking them on from the tube – I have been a fan ever since!
Each tiny, little bristle, gets between each of the lashes coating even those invisible ones. It literally coats from the lash line all the way to the very tip of the lashes. It looks absolutely beautiful. Now I know why it is called Effortlash mascara, a couple of sweeps and full, beautiful, black lashes are yours – amazing.

Doll 10 Hydralux eyeliner in mocha

Also included in this 3 piece collection is the Hydralux Smoothing Eyeliner in Mocha. I don’t often wear eyeliner but when I do it will always be a brown that I reach for as I find it much more flattering. This liner glides on smoothly and lasts all day long!

Complete Lip Wardrobe

new Summer nude lipstick wardrobe doll 10

Rewind back to when Doll 10 first launched in the UK, their absolute winning products were their double ended lipstick and gloss combinations. Now in new black packaging and new Nude shades we have a beautiful collection of 3 double ended lip-gloss/lipstick combos. Doris Dalton really does have a winning formula when it comes to creating a Nude lip wardrobe. The lip-glosses all glide on with a lovely opacity that doesn’t feel sticky. The doe foot applicator hugs the curve of the lips easily and when combined with a complimenting lip shade you have a winning combo. The lipsticks are comfortable and hydrating thanks to the inclusion of Hyaluronic Spheres and smooth the lips beautifully due to the Collagen Tri-Peptides. A beautiful collection of Pink Nude shades that will take you through Summer and beyond.

Doll 10 Summer Nude Lip Wardrobe

Mimosa Lipstick with Island Time Lip-gloss is a combination of Coral Lipstick with Pink nude lip-gloss

Drink in Hand Lipstick with At the Beach Lip-gloss is a Rose Lipstick with Mauve tint lip-gloss

Seas the Day Lipstick with Hang Ten Lip-gloss is a combo of light plum lipstick with a sheer nude lip-gloss

I am sure there will be some more new Summer launches but these are the ones I have been sent. Whether you are new to Doll 10 or an avid collector, these new collections make a great addition to your make up Wardrobe.

Wearing a full face of doll 10 july 2019

A brand I still reach for everyday in some capacity and will continue to support here on my blog as long as  I enjoy the products. Available HERE

If you love Doll 10 why not join my Doll 10 Facebook Group HERE

Don’t forget to follow me on Instagram HERE where I often post live make up tutorials

You can also read more about the brand HERE and HERE

What do you love most about Doll 10? Will you be purchasing any of these new collections? I would love to hear from you so please leave me a comment below.

Have a great day

Sharon x



  1. Denise
    July 4, 2019 / 1:34 pm

    Love Doll 10 . That mascara is one of my favourites and the palette looks amazing . Thanks for the great review . I hadn’t known about this new collection . Xxx

    • backtoyoubeauty
      July 4, 2019 / 2:05 pm

      You are very welcome! Yes the palette is gorgeous! X

  2. Laura
    July 4, 2019 / 4:17 pm

    I haven’t tried very much from Doll 10 but what I have I love! The collections look fab and seriously thinking of buying the lip collection! Lx

    • backtoyoubeauty
      July 8, 2019 / 12:09 pm

      They are beautiful lipsticks and glosses, super hydrating and very pretty on x

  3. Caroline
    July 4, 2019 / 4:54 pm

    I wear Doll10 eyeshadows every day and effortlash mascara is one of the best around for older eyes, which may have straight or in my case wonky eyelashes! I sleep on my side but my face must burrow into the pillow and the lashes on my right eye point straight towards the bridge of my nose which makes putting on mascara a challenge at the best of times. But this effortlash is brilliant for helping to straighten them out again and it doesn’t clump. If you’ve ever tried to make your lashes go into a different direction, most mascara clumps and I look really really wonky. But Doris, you’re a star and a fantastic makeup creator and my wonky lashes thank you

    • backtoyoubeauty
      July 8, 2019 / 12:09 pm

      Wow! What a wonderful recommendation to others! I am so glad you are enjoying Doll 10 xx

  4. Loraine Elkins
    July 4, 2019 / 5:13 pm

    Very much enjoyed reading your review Sharon, I do love Doll 10 and think the new eye pallete and nude lippy’s will be in my basket asap!! xx

    • backtoyoubeauty
      July 8, 2019 / 12:08 pm

      Thank you Lorraine! Yes they are both beautiful collections x

  5. Lucy Hough
    July 4, 2019 / 8:15 pm

    I have and I love this palette (along with every one of Doll 10 other palettes) but the new hippie set has my name on it……… I love the ethos of Doris’s brand and the products deliver. xxx Lucy xxx

    • backtoyoubeauty
      July 8, 2019 / 12:07 pm

      The lip wardrobe is beautiful isn’t it! Enjoy it if you purchase x

  6. July 4, 2019 / 9:40 pm

    I love doll 10 cosmetics especially the lipsticks and glosses I can’t wait to try the summer collection

    • backtoyoubeauty
      July 8, 2019 / 12:07 pm

      I hope you enjoy them as much as I do x

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