Wednesday, 31 August 2016

Studio 10 Miracle Effect Priming Serum plus an interview with Creator Grace Fodor

Studio 10 is an innovative range of make up that is able to offer us that "quick fix" that we may need to deal with our imperfections without the need for more invasive treatment. The brand has many hard working products within their range from skincare to makeup that work quickly and easily.
Studio 10 Miracle Effect Priming Serum

Studio 10 is very accessible on the high street including M&S however for September (whilst stocks last) their amazing, cult product Miracle Effect Priming Serum is available as Beauty Pick of the Month on QVCUK. This means that you can buy this product for the reduced price of  £43 instead of £68. Why is this product so amazing? Why does it have such a huge celebrity following? Well in my opinion its because it works! Miracle Effect Priming Serum is a unique blend of anti-ageing, anti-inflammatory and anti-oxidant ingredient's. It contains 99% of type 1 Collagen, Argan oil, caffeine and a blend of 5 anti-inflammatory extracts. These ingredient's increase the skins ability to hold moisture, calm down any redness and puffiness in the skin and protect the skin from the outside elements that's work towards ageing the skin. The serum gives the skin a wonderful plump look, hydrated feel and glowing complexion.
Studio 10 Miracle Effect Priming Serum has a lightweight consistency

I am probably on my third bottle of this now because I love the immediate results it gives! I apply this as a serum, after cleansing and before moisturiser, to reap those great skincare ingredient benefits but also apply on top of my make up in my more "wrinkled" areas.. I gently tap it in and around any wrinkles that I have and watch as Immediately the wrinkle changes, within 1 minute the wrinkle looks less pronounced, within 5 minutes is disappearing more and within 15 minutes it has almost gone! It is amazing! It has been clinically proven to work within 15 minutes and the results last pretty much all day on me. Over time it can reduce wrinkles by up to 42% and who doesn't want that? It has also been clinically proven to increase hydration by 111%

I was lucky enough to put some questions to Studio 10 founder/creator Grace Fodor recently about why she created this much loved brand. Here is the first part of the interview.

What inspired you to create Studio10?

Studio10 is my passion. I'd reached a point in my life where I was looking for a makeup range designed specifically for women as they age. There are many anti-ageing brands and products; skincare, treatments, gadgets - I was even reading about hair care - but not it’s not so coherent when it comes to cosmetics.

I felt there was a need for a new generation of tailor-made products specifically for mature face and skin.  A proper choice and products with more than just added anti-ageing ingredients, but that specifically disguises, covers and corrects the signs of ageing.


In producing makeup suitable for older skins, what were your

A key consideration for me was to make sure the formulations were 100% right; that the formulas, textures, finish and colours were suited specifically for mature skins.

In terms of ingredients, there were three essential areas that I wanted our products to address: firming and tightening, hydration and free radical damage.  I worked with three key skincare and active ingredients;

Suberlift™, a clinically proven botanical instant tensor that improves skin suppleness and elasticity, providing lift and firming the skin.


Nyamplung Oil™, an Indonesian certified organic oil, that stimulates cell repair, and acts as a free radical scavenger limiting the oxidative stress responsible for premature ageing. It also helps to prevents DNA damage and photo ageing.


Hyaluronic Acid, a gel-like, water-holding molecule composed of microspheres that fill in deep wrinkles. It helps to plump, and soften whilst providing long-lasting hydration due to its micro-reservoir effect.


What are older women most concerned about beauty-wise?


I read some interesting research that found women start to worry about the signs of ageing at 29.  Scarlett Johansson admitted that she started using anti-ageing products at 20!


I think women are most worried about the visible signs of ageing - wrinkles, sagging skin and an uneven skin tone through age spots, redness, broken capillaries and dark circles.


But there is also the emotional aspect of getting older; how you think and feel about beauty as you age, and whether there is beauty in ageing.


India Knight from the Sunday Times wrote a great article recently, and questioned this very issue. “Are women still willing to accept that the only thing that is sexy is youth, and the only way of being attractive is to look as young as possible?”


What’s the best advice you’ve been ever given?


From my dad – he always seems to have the best advice!  If you really want to do it then go for it. You’ll never find out if you don’t and there is a lot of life left to wonder ‘what if…?’


What inspires you?


I almost think it’s human nature to want to make a difference and leave a legacy.  I feel that too but for me, it’s also about making a difference in the every day – finding time to care, help and support others as much as I can.



What’s missing from other ranges?

I just don’t think there is a dedicated range that gives women the ability 'to look younger' as part of their daily makeup routine. While there are a lot products that are full of anti-ageing ingredients, it’s only part of the story. We’ve explored the aesthetics of makeup and professional tricks and techniques that give instant results. 
We worked hard to choose the right texture, pigment, finish and colour, that specifically suits and works for ageing skin.
BB and CC creams are hailed as one of the best examples of anti-ageing makeup, full of active ingredients.  The finish is super sheer, a light tint, so for me it doesn’t tick the box that most women want and need more coverage from their foundation. 
How did you decide which products and product combinations to use?
Our starting point is always the visible signs of ageing and we worked with a dermatologist to really understand the process. Saying that I just need to look in the mirror!
From there we develop products that aesthetically cover and conceal these signs instantly.  We also look for them to be quick and simple to apply, multipurpose, compact and good value.

Why do you think the big beauty brands are ignoring older women?


I think so many beauty brands, especially in cosmetics, do not truly understand the needs of older women, in order to meet them.


It’s easy to get stuck in a makeup rut, using the same products for years and applying the same colours the same way. But our skin changes as we get older, and our faces need a fresh approach to makeup. Using the same makeup in the same way as we did in our twenties can even make us appear older.


I felt that this consumer group (which includes myself!) had so far been ignored and under-served by the existing market. Which is why, in part, Studio 10 is very personal to me.


What can Studio 10, as a niche brand, do that the big brands can’t?


It gives us the opportunity to be specific and means we are able to truly meet the needs of our customers rather than working on a ‘one size fits all’ solution.


As a niche brand we have the opportunity to build ‘close and personalrelationships with our customers. We can work to suit the needs of a particular and currently this under-served group.

More from this interview can be read in my make up focused Studio 10 post coming soon.

As you can see from my before and after photos below ( which do not involve airbrushing or photo shopping - hence my dark circles!) I have achieved really great results on the wrinkle just above my eyebrow which I have had for a while now.
Before applying Miracle Effect Priming Serum above my eyebrow   & 1 minute after applying Miracle Effect Priming Serum
15 minutes after applying Miracle Effect Priming Serum wrinkle above my eyebrow almost vanished!!

 The serum is lovely and cooling on the skin without leaving any tacky residue behind and really does give a great base for make up. Studio 10 will be airing the Miracle Effect Priming Serum during a 1 hour show on September 1st 5-6pm on QVCUK. However you can purchase here online.
I have also posted a review on the  Studio 10 Correcting palette and would love to hear your thoughts on this brand. Please leave me a comment below.

PR Sample or Gift


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