Includes Pr Products
Well, its been a minute since I have featured It Cosmetics, which is crazy seeing as it is a brand I use everyday and have pretty much done for 6 years! I am super excited to share with you some fab new launches for the month of August on QVCUK.
Die hard It Cosmetics fans may have already tried some of these items when they were launched earlier in the year at Selfridges or online with It Cosmetics and now it is the time for QVCUK fans to get hold of these products! So here are some of the fantastic new launches!
Supersize CC+Cream – Beauty Pick of the Month for August
I am so excited to share this with you because this is one of my absolute favourite “foundations” especially in the Summer. To see this product as a supersize really is a sight to behold! A whopping 75ml in the pump tube that we all know and love. Believe it or not this absolutely iconic product has only been available in the UK for a couple of years but myself and many others used to get it shipped over from America.
Why is it such an iconic product? This is an absolute must have for me in the summer, this fresh, citrusy scented foundation gives you a flawless, buildable coverage plus SPF protection. I use this most days in the Summer when I wear make up and it feels like nothing on the skin. The pigmentation on my face obviously gets darker in the Summer months and this is incredible at completely covering it and giving me a glowing look without melting off or feeling cakey. This has rapidly become a cult product thanks to its SPF content and the look, feel and coverage that it offers to the skin. I am absolutely obsessed with it. The packaging is great, it comes in a 75ml tube with a pump on the end which means the product is airtight and also comes out in measured doses so that you cannot overuse it.
I have to admit how pleasantly surprised I always am at the texture considering it contains an SPF, you just expect a heavy, cream texture, but it is very light and an absolute joy to blend as it just glides across the skin and buffs in really easily. Containing super hydrating and anti-ageing ingredient’s, this product really can be your serum, moisturiser, SPF, concealer and foundation in one. Lasts all day, doesn’t settle into any fine lines and is the perfect base for the rest of your make up. A little goes a long way. Available in 12 shades. This product is available as a QVCUK Beauty Pick of the month for August with free p&p! I am wearing Medium-Tan Available on QVCUK HERE
Confidence in a Gel Lotion 75ml
I first featured this product in April and I still really enjoy it. Perfect for Summer and those hot, muggy days where you just want a light moisturiser, you will want to try this.
From the get go i fell in love with this Lotion. It is in a pump which just makes everything so much easier. The product stays fresher and doesn’t become contaminated, you get a measured dose in every pump so can’t really over use it and the whole system is perfectly clean. Most importantly, the Gel Lotion is amazing. The consistency of this Gel Lotion is so smooth and soft that it will take pride of place on your dressing table, because you will reach for it everyday. Confidence in a Gel Lotion is your secret weapon against tired, lacklustre skin. It has the ability to smooth the look of fine lines as well as deliver 72 hours of hydration, plus, it leaves the skin looking plump, luscious, fresh and glowing.
As a dehydrated skin girl, i need hydration, hydration, hydration and this weightless moisturiser certainly delivers. What i love about this too, is that it can work incredibly well as a primer and my make up sits beautifully on it without any roll off, or sliding. Infused with Ceramides, Glycerine and Cactus Flower Extract…(if it’s got Cactus in it then you know it’s hydrating!) this feels like air on the skin and would be a perfect choice for all skin types during Summer. Cooling, Lightweight , perfect for oilier skins and an absolute must have. Available on QVCUK HERE
Bye Bye Under Eye Illumination With Concealer Brush
Previously only available as part of a Todays Special Value back in February when it launched, it is great that you can now restock as an individual item and also get a beautiful, blending concealer brush too.
Bye Bye Undereye is the award winning, best selling, globally iconic, full coverage, waterproof concealer from IT Cosmetics. Guess what? They have only gone and illuminated it – oh hell to the yes!! This new version of the iconic classic contains everything that we know and love but with a little more…. something, something!
Containing Collagen, Vitamin C and Vitamin K not only will this product conceal any dark areas, age spots, redness, pigmentation and blemishes, it will also hydrate the skin and brighten as it does so. The amazing thing about Bye Bye Under Eye is that as it sets it does not wrinkle, crack or crease into dry areas of the skin. My top tip would also be to make sure your skin, including your under eye area is always well moisturised and primed. Any make up on a very dry/dehydrated skin has to work so much harder so, before you apply your base, always make sure your skin is prepped and primed. Having been using this new version of a favourite for all these months, I can categorically say that this makes me look so wide awake, in fact, so much so, people have commented on how well I look.
It literally banishes my dark under eye circles in a way that NO OTHER CONCEALER HAS BEEN ABLE TO! The illumination this adds to the skin is on another level. It has an almost pink hue, or perhaps it just perfectly colour matches to my undertone, but what ever happens, I think I have just found my new best friend. You only need a tiny amount of this product as it is highly pigmented and a little goes a long way. Give the tube a shake and gentle roll between your hands, then squeeze a little dot out and blend with a brush or your fingers. This really is one of the creamiest, most easy to apply concealers that I have ever used. It glides on like a dream – feeling tacky at first which is great to fill in my fine lines- and then blends beautifully. Now, with this illuminated version, i do not take this too far down onto my cheeks as it can show up my pores, so i concentrate soley on the half moon under my eyes. Lasts all day on my dehydrated under eye area and gives a beautifully, bright dewy look. In Love!!! Available on QVCUK HERE
2 Piece Superhero Mascara & eyeliner Collection
I honestly don’t think there can be a single person left on the planet that doesn’t know how much I adore Superhero mascara! If you follow me on Instagram HERE you will see me use it most days and declare that it is my favourite ever so to find out about the eyeliner is incredible.
Superhero Mascara –
All hail the holy grail of mascaras. Without any shadow of a doubt this is an absolute must have mascara and every single time i post on Instagram, Facebook or Twitter wearing this, i always, always get fabulous comments. If i could only have one product from It Cosmetics….it would be this…(ok and the CC+ cream). This mascara will certainly give your lashes some Va-Va-Voom! Not one for the faint hearted as you will certainly be making a statement in this!! Beautiful jet black mascara made in Italy, containing peptides and proteins that lift, lengthen and plump out your lashes! The brush head brushes (try saying that quickly) are cut at different lengths to reach all the lashes that are growing at different times. Clinically proven to increase your lashes by 500% on the first coat, this really does deserve its Superhero name and statues.
Clinically shown results!
96% said their lashes looked stretched!
96% saw dramatic volume & length!
96% saw plumper-looking lashes!
100% saw a fuller lash line!
*Results observed in a consumer panel survey.
Anti-aging & lash-loving!
Elastic Stretch Technology
Proteins and Peptide-Infused
Superhero Liner –
This award winning liner features ELASTIC STRETCH NO-SKIP TECHNOLOGY™ and a Triple Black Pigment Complex to give you a super black line that doesn’t skip, budge drag or fade. Now, I am personally not a black liner fan, I find it a little too harsh on my eyes, but I can appreciate when a liner is great and this is. The shape of the tube makes it very comfortable to hold so whether you are drawing a full on wing or just filling in your lash line this is super easy and effortless. It really does stay put until you remove it with eye make up remover – it is waterproof so an eye make up remover is best. The super fine tip expertly allows you to create a thin line by using a little pressure or apply more pressure for a thicker look. It really is up to you. Available on QVCUK HERE
As a Huge It Cosmetics fan it is great to see these products available to QVCUK customers now, especially as i have been enjoying them for months. The value is outstanding but don’t forget that Supersize CC+ Cream is only available for the month of August whilst stocks last.
Which are your favourite It Cosmetics products and which ones are you looking forward to trying?
I would love to hear from you so do leave me a comment below
Thanks for reading
Love Sharon x