It’s all about the Confidence with It Cosmetics new skincare launches

Contains PR Samples and Affiliate Links

I love me some new skincare! I am always up for testing out new ingredients, textures and technologies. One brand that is right on the forefront of skincare is It Cosmetics. Working with plastic surgeons, dermatologist, chemists and a whole host of skincare experts, the brand keeps on excelling.

I have written many times about my love for their skincare which you can read about HERE and HERE and i am excited to share some brand new launches with you today.

Confidence in a Gel Lotion

It Cosmetics confidence in a gel lotion

From the get go i fell in love with this Lotion. It is in a pump and that just makes everything so much easier. Product stays fresher and doesn’t become contaminated, you get a measured dose in every pump so cant really over use the product and the whole system is perfectly clean. Most importantly, the product is amazing. The concistency of this Gel Lotion is so smooth and soft that it will take pride of place on your dressing table, because you will reach for it everyday. Confidence in a Gel Lotion is  your secret weapon against tired, lacklustre skin. It has the ability to smooth the look of fine lines as well as deliver 72 hours of hydration, plus, it leaves the skin looking plump, lucious, fresh and glowing.

Confidence in a Gel Lotion Swatch

As a dehydrated skin girl, i need hydration, hydration, hydration and this weightless moisturiser certainly delivers. What i love about this too, is that it can work incredibly well as a primer and my make up sits beautifully on it without any roll off, or sliding. Infused with Ceramides, Glycerine and Cactus Flower Extract…(if it’s got Cactus in it then you know it’s hydrating!) this feels like air on the skin and would be a perfect choice for all skin types going through Spring and into Summer. Cooling, Lightweight , perfect for oilier skins and an absolute must have. Available HERE

Confidence in a Cream Rosy Tone

It Cosmetics confidence in a rosy tone

If you are an OG reader of my blog, or indeed and OG It Cosmetics lover, you will know how fabulous Confidence in a cream original is. I first started using it maybe 3 or 4 years ago long before its UK launch and have since gone on to repurchase….twice! So, I was very interested to see how this one compared to one of my favs!

It Cosmetics confidence in a rosy tone

Firstly the pot design on both moisturisers is exactly the same, just different colour! I mention the design because it has always felt like a nice, luxe moisturiser to me and part of that is the packaging. Secondly the Rosy Tone feels just a smidge lighter on the skin than the Original Confidence in a Cream.

Confidence in a Rosy Tone Swatch

So why choose Rosy Tone? Well, this adds that immediate glow to the skin. The beautiful Pink Cream is enhanced with Pink Pigments that instantly revitalise all skin tones. The skin is immediately lifted in tone and appears more youthful in an instant. Having only been using this for a week, i can confirm this feels hydrating on the skin and is super fast absorbing. Obviously i haven’t seen any long last effects yet, but as long as my moisturiser, hydrates and adds a glow, i’m good. Confidence in a Cream Rosy Tone also gently exfoliates dull skin and stimulates surface cell renewal. Infused with Iris Root, Peony Extract, Aloe Leaf Juice, Squalene, Chickpea Extract and Lipo-hydroxy Acid it is able to address any skin concerns, reduce redness and alleviate inflammation as well as offer an all day level of hydration. A real beauty to use everyday but wonderful on the skin on a make up free day. Available HERE

Confidence in a Neck Cream

It Cosmetics Confidence in a neck cream

Drumroll please as i am in love with this brand new launch from It Cosmetics! Confidence in a Neck Cream ticks all my skincare boxes, looks amazing, feels great and smells mouthwatering. Now, i know i should have photographed this product before i tried it, but as soon as i opened the lid, i couldn’t wait to dive in. Confidence in a Neck Cream is describe as Shapewear for your skin! It has been clinically tested to reduce the look of horizontal neck lines, help lift the look of skin and improve firmness, smoothness and elasticity.

It Cosmetics Confidence in a neck cream

I know many people do not believe in neck creams and prefer to take their moisturiser all the way down. That is your call, and works fine. Me, personally, if I can squeeze an extra product into my regime, Amen to that, but when one sounds and feels as wonderful on the skin as this does, i’m all in!! Infused with Tri-Structural Complex(Elastin, Collagen, Hyaluronic Acid) and skin softening Shea Butter as well as hard working Ceramides, Fucoidan Seaweed Extract and Niacin, this neck cream immediately gets to work at plumping out those fine lines, hydrating and softening the area, working on inflammation and helping to build a structure.

Confidence in a Neck Cream Swatch

I personally love it because it smells great ( like Mango) and feels amazing on the skin and when i enjoy a product i use it, so happy Neck to me hahaha! This product is launching exclusively on QVCUK Sunday 28th April 2019 and you can buy it HERE

Have  you tried any It Cosmetics Skincare? I would love to know which are your favourite items from the range. Please let me know by leaving a comment below.

Thanks x


  1. ali freestone
    April 27, 2019 / 7:30 pm

    I love the cc cream ..a new one arrived this morning ! Haven’t used any of the it beauty products yet but am tempted now !! I still have a stash of elemis& decleor to use ….and of course the gatineau tsv tonight ….help !!! 😂🧖‍♀️💅💋💄X

    • backtoyoubeauty
      May 2, 2019 / 10:19 am

      Hahahaha Ali, welcome to the beauty junkie club! I know everything sounds so tempting right? But always best to use up your stash first….she says running to the beauty counter hahaha, have a lovely day x

  2. April 27, 2019 / 11:32 pm

    I had no idea IT cosmetics had stepped into skincare, but it’s good that they have x

    • backtoyoubeauty
      May 2, 2019 / 10:17 am

      For many years now yes, I think I first reviewed their skincare two, maybe three years ago. Lovely range, have a great day x

  3. Lucy
    April 28, 2019 / 8:48 am

    Through your blog I have tempted to try iT skincare for ages – I adore allllll their make up. I am going to start with the throat a and neck cream, although everything looks and sounds amazing xxx Lucy xxx

    • backtoyoubeauty
      May 2, 2019 / 10:16 am

      This neck cream smells absolutely mouth watering and you will be tempted to eat it with a spoon! hahah…. but please don’t xx its beautiful. Have a lovely day xx

  4. April 28, 2019 / 12:19 pm

    I agree with you about the neck cream! I use one by a Canadian brand called Jouviance and it’s just a lovely excuse for another product. These products sound amazing!

    Deanna |

    • backtoyoubeauty
      May 2, 2019 / 10:15 am

      Hahaha! Exactly and if it feels nice and really hydrates well then it can only be doing good! Have a lovely day x

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