Contains PR Product and Affiliate Links
It is a known fact that Women in their forties, tend to be ignored in the make up department. Having run several polls and asked many, many women over forty, I was shocked by the results. This also made women less inclined to try new make up or play with more colourful make up. Leaving women to stay with their tried and tested brands, and looks of old. So many women would love to experiment and play with more “Trendy” or “Fashionable” colours and brands, but feel that they are ignored at the make up counter in store, or feel lost when ordering on line. Hence why I do what I do.
Although I am 44 , I work to a huge demographic ranging from 23 years olds up to 82, but a majority part of my readership comes from women in their late 30’s and above who feel lost and scared when it comes to make up.
You know I am not scared of playing with make up, it is my passion and my happy place and I adore anything with colour and I know not everyone has that confidence. Whenever I post a colourful tutorial I have so many comments saying ” You look fab, i would love to be able to try that” well you can! It is only make up and if you make a mistake or it goes wrong, just wash it off and try again.
I am well and truly on a mission to make women over 40 relevant, to make them feel they have just as much right as a 20 year old to purchase make up from certain brands and feel good and look great. Us over 40’s refuse to be ignored within the beauty industry. #Over40NotOverMakeUp – ageism in beauty? Does it really resist?
With all this in mind, i contacted 10 make up PR compaines to see if they would be willing to collaborate with me on this post. A post about Make Up Brands ignoring women in there 40’s at the make up counter.
I told them about the polls i had done, and the stats i had received and how women in their 30’s and above are so into their make up and have a more “adventerous” budget, but feel they are being ignored at counter or with advertising. Guess what? Only ONE brand offered to help, luckily it’s one of my favourites…but ONE!! Out of all the brands I have featured on my blog, just one came through.
The incredible PR Brand Wizard that works with TOO FACED couldn’t wait to offer a range of products that they thought you would like to know about. Can you believe it…..just one brand!! But boy oh boy what a brand it is!!
Now, you know my obsession with TOO FACED, I have been in love with this brand for years and years and have featured them on my blog and Instagram stories countless times, so I was super thrilled that they wanted to be included. Every Too Faced Palette I own i have purchased myself along with the Mascara, Primer, Bronzer and countless Lipsticks. I find their products fun, flirty, quirky, but most of all, they work. They work on my mature, dehydrated skin, just as well as they work on a younger fresher skin and whilst some of their packaging may be aimed at a younger audience (though to be fair I love all their packaging) there is a huge amount of product that is in beautiful, dressing table worthy packaging, such as the Naturals collection.
For me it is all about quality of product and I have never been let down by any Too Faced product and I have been buying and wearing this brand for years. When I featured the launch of their Westfield Stratford Store HERE last year, I can confirm that all members of staff were super helpful with me, as is the same in their Carnaby street store. Yes, at first when you walk in you may not know where to look – as the Too Faced stores are bright, colourful and fun HERE but I promise you, make up should be bright, colourful and fun as should life! You will love walking around and testing textures and formulas and colours and creating incredible looks.
Did you know my favourite foundation in the Whole world ever is Born This way from Too Faced? I only started using this in May 2018 and it has been my favourite ever since. Everytime i wear it i get so many complimets on my skin in real life and when i post a photo… So welcome to the world of Too Faced and here are some products that i Know you will love….
This is my favourite foundation ever and you know how many foundations i have tried in the past 8 years of being a blogger. Seriously, seriously, seriously, you need this foundation in your life!! If you follow me on Instagram, you will have seen me raving about this foundation many times on my Insta-Stories. I love a foundation that can cover my flaws and pigmentation, yet not look thick or cakey, give me a glow, be hydrating and last all day. Too much to ask for? Not with this foundation! I am currently wearing Warm Nude ( it comes in about 34 shades which is great) and it is the perfect shade for me right now. I am truly having a love affair with this foundation and want to tell anyone looking for naturally radiant skin, to try this out. Containing Coconut Water to restore moisture, brightening Alpine Rose and Hyaluronic Acid, you can see how this oil free formula continues with the theme I am going for. Super hydrating, super comfortable to wear and with a flawless medium to full coverage, I think this has to be my foundation recommendation of the year. If you buy one product from this post, make it this. Available HERE
If you prefer a more Matte foundation, then this is the one for you. It offers a beautiful finish that feels soft and satiny on the skin. Although a Matte Foundation this feels anything but, it is comfortable, oil controlling and offers a 14 hour wear time. Plus it is photo friendly and doesn’t flash back. Infused with Sweet Peaches and Fig Milk it smells mouth-wateringly good upon application, doesn’t settle into fine lines or wrinkles and is hydrating. Plus, i find the shades are very forgiving and almost colour match to the skin, making it easier to find the perfect shade match for you. Available in 30 shades HERE
If you are more of a powder kinda-gal when it comes to foundation, then oil free Multi-Use Complexion Powder is the one for you. Only launched in June of this year, this is your perfect multi-use product as it can be used alone to offer a light yet flawless coverage, or over foundation to set it and offer a little more coverage.
Incredibly light-weight, finely milled, oil free Complexion Powder offers a 12 hour wear and when used throughout the day for touch ups or to stop shine, it still looks flawless with no cakey feel. Infused with Coconut Water, Alpine Rose and Hyaluronic Acid, this really hydrates the skin, and replenishes lost moisture, whilst giving an oil free coverage. Again, a great one to use in photos as it offers a flashback free look. The packaging is super pretty and stylish with a lovely sized mirror inside the compact and a sponge. It looks great in your handbag for on the go coverage. Available HERE
Ok…. this at first may appear for those of you that love a more made up face, in the fact that you can contour with it, conceal with it and highlight etc. If you love Shape Tape from Tarte, you will enjoy this and whilst i dislike comparing brands, that is the closet comparison i can make. For me and my mature skin, i can only use this under my eyes if i add it to my eye gel to thin it out a little. Then it offers me a lovely smooth coverage that makes my dark circles disappear.
However, where it comes into its own on me is for “Pin Point” concealing. I like to take a small brush and dot this onto my pigmentation, sun spots and any hormonal pimples i may have and then dab in with my damp beauty blender. The doe-foot applicator does allow great precision around the contours of the face and the formula feels lovely and creamy and hydrating on the skin. This can also be applied lightly over the skin instead of foundation so win, win! Available in 35 shades HERE
Now that we have the base sorted it is time to dip into some more “Fun” products. I am not featuring any new palettes today but to read about some of my Favourite Too Faced Eyeshadow Palettes go HERE, HERE and HERE.
One thing a lot of women tend to do as they get older, is stop wearing colour. For me colour on my face is a must have, it brightens the complexion, lifts the skin and adds a youthful glow. Now me, well i love a pink eyeshadow look or a Blue/Purple Smokey eye because i am that adventurous with make up, and whilst i do suggest you try more colour on your face you may want to start with a blush first.
These Cocktail Blush Duos are wonderful at adding that youthful pop of colour to the skin in a grown up way. I love the Tutti Frutti packaging, it is a range that I own a lot from, especially the beautiful lip-glosses. The packaging is fun and pretty and the fruity scent of the products is mouth-watering but what these do is offer a beautiful colour pay off. I have the duo’s Like my Melons ( A stunning Deep Pink blush with Rose Gold Highlight) And Apricot in the Act ( A more Apricot toned Pinky blush and Gold Highlight) and whilst these may appear very bold and a little scary in the beautiful compact, they are incredibly wearable and offer a buildable swatch of colour across the cheeks with a gorgeous highlight! These really add a gorgeous luminessence to the skin and pull the whole look together. I love these! Available HERE
I adore Too Faced lip colours and in-fact the Liquid Lips are still some of my favourites, as well as the Tutti Frutti Lip toppers. However there are a few more lip products from Too Faced that I have been loving over the Summer. The Peach Puff Lip Collection is one of them and if you love the Peach Collection as a whole HERE you will enjoy these. When I first opened the packaging and noticed the “Puff” top applicator, I though to myself that there was no way this was going to apply evenly and tidy to my lips. I was so wrong, the formula and application of these is just beautiful.
The scent is that gorgeous Peach that we have all come to know and love and the applicator is very soft. The formula is so lightweight, it is how I would imagine it would feel to apply a cloud to your lips hahahaha. It is the softest, most comfortable formula I have EVER applied to my lips and the applicator works wonderfully at offering a precision application. Although these are Matte it is more of a cream Matte and is very comfortable to wear, is kiss proof, coffee cup proof and lasts all day. I have the shades ” You Wish” which is a lovely natural nude shade, “Straight Fire” which is my most perfect wearable red and “Peachin to The Choir” is a very pretty Nude Pink. Available in 12 wearable shades HERE
I fell in love with these lipsticks last year at the opening of the Westfield Stratford Too Faced Store HERE
The shade i fell head-over-heels in love with was Homecoming Queen because, well, you know me and brights. These lipstick are incredible and don’t get me started on the gorgeous packaging. They are luxurious, glamourous and everything i want a lipstick to be. Infused with Sweet Fig Milk and Peach and embossed with Peaches on the actual bullet, these are so, so, comfortable and complelty non drying on the lips. They offer a full colour pigmentation with one swipe and last up to 8 hours.
I love these because they don’t leave that tell tale line around the lips when you are eating and drinking and they are so creamy soft on application, that you forget you are wearing them. Available in 17 wearable shades ranging from brights to nudes, these are some of my favourite Too Faced products. Available HERE
Rich & Dazzling High-Shine Sparkling Lip Gloss
More of a Lip topper than a gloss these really do add the finishing touch to a lip look. If you love that pop of sparkle….and quite frankly who doesn’t, then adding one of these glosses will take your look from day to night In the swipe of a doe foot!
Enriched with natural oils and a unique blend of light reflecting glitters and pearls these really add that touch of glam to a look.
I have the shades Sunset Crush (Rose Gold/Pink Shimmer) and Raisin The Roof (Rose Shimmer) and couldn’t be happier. They are not sticky, and really add a lovely final flourish to a make up look. Great to apply over a Matte Lipstick for a more intense look.
I hope you have enjoyed my talk through of some Too Faced products I am loving and don’t forget you can type Too Faced into the search enging of my blog to read many more posts on this brand. As I say time and time again, do not be afraid to experiment with brighter colours and new textures, you might just be surprised at the final look and if you don’t like it? Wash it off and start again.
Make sure you head into a Too Faced store or counter soon with your head held high, armed with the knowledge of these products and don’t be afraid to play and swatch the textures before you buy them.
With make up products in general, it is time to make a stand, and not be ignored. March into those beauty stores with confidence, ask to test the latest colours and wear them with pride. Everything I am wearing in the photos, and all products mentioned, are available in the shop collection below. However, I am wearing last years Limited Edition Gingerbread Palette but have listed this years.
I hope you enjoy this brand as much as I do and I really look forward to bringing you many more new releases including Christmas products from Too Faced. If you try any of these products above or play with more colourful looks I would love it if you would tag my hashtag on Instagram #Over40NotOverMakeUP
A HUGE Shout-out to Wizard Publicity for being incredibly generous with product for this post. I’d love to hear your thoughts on ageism in beauty. Have you been affected? Does it really exist? Let me know.
Have you tried this brand? Will you try anything from above? I would love to hear from you so do pleae leave me a comment below,
Thanks for reading
Love Sharon, x