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Unless you have been living under a rock, I think I would be hard pressed to find someone that hasn’t heard of this iconic product. Elasticizer from Philip Kingsley has worldwide status for being the most incredible Deep-Conditioning hair treatment as well as Audrey Hepburns Iconic Hair Treatment. Fans of this product will be pleased to hear that for the month of March, whilst stocks last a new Elasticizer fragrance is available as the Supersize Product of the month on QVCUK.
Yes, Elasticizer is now available in Mayan Vanilla & Orange Fragrance in a gigantic 1 litre size!!!!!! HOLD THE PHONE!
The story behind Elasticizer is truly remarkable involving one of the world’s greatest beauty icons, Audrey Hepburn. She initially sought Philip’s advice in his London Clinic in 1974, concerned that her hair was in bad condition due to over processing and constant styling on set. Upon her request, Philip went to work in his Green St. Laboratory and formulated Elasticizer – the world’s first pre-shampoo conditioning treatment.
It’s carefully selected ingredients restore elasticity, manageability, bounce and shine to damaged hair. Audrey fell in love with the product and used it her whole life. She even ordered pots to be sent to her in Switzerland so she never ran out.
Elasticizer has since developed into our hero product, winning numerous awards and gaining recognition as an iconic hair care staple amongst beauty editors, stylists and celebrities alike.
Philips Green Street practice is still there and having been lucky enough to have been invited there a couple of times, I can confirm that actual magic takes place in that building…..but more on that soon!
Readers of mine might know that a few years ago I tried Elasticizer and hold my hands up and admit, I just didn’t get it, I couldn’t be bothered with it and left it alone until I was actually struggling with the look and texture of my hair! Then, once I tried it again, and used it properly, I was truly in awe of the results. I am forever getting compliments on my hair, thank you, and I can say it is BECAUSE OF THIS ICONIC PRODUCT.
Elasticizer is a deep-conditioning pre-shampoo treatment, this means that before washing your hair you have to use it. Thoroughly wet the hair and apply a generous amount all through the hair to the ends, massaging in. Apply a shower cap and leave it to work for about 20 minutes, longer if you can (some people actually go to bed in it) then shampoo and condition your hair as normal, using this product at least once every week.
For me, someone that has very long, naturally blonde, but ageing hair, this works miracles. After use my hair is soft, tangle free , bouncy, stronger and shiny, so shiny its unbelievable. If you follow me on Instagram, you will see me use Philip Kingsley products all the time and can see in real time how amazing this product makes my hair look. I can hand on my heart promise, you will notice a massive difference in the quality of your hair after using Elasticizer. The photos below show my hair after using it at home on the left, and after it being applied in the Philip Kingsley Clinic. Great Results on long, dehydrated hair.
Right now, exclusive to QVCUK you can purchase their new fragrance in a 1 litre supersize for just £61.92 and on 4 easy pays. The fragrance is just beautiful. Based on aromatherapy practise, this fragrance is aimed to take you on a sensory journey (oooh-la-la) as you use it. Mayan Vanilla is the base note of this fragrance and is soft and subtle, much more so than you would probably imagine. Beautifully floral Sweet Orange Blossom is the top note and is combined with the middle note of Clementine and Ylang Ylang, warming Cinnamon and Cardamom and finishing with Sandalwood, Musk, Geranium and Cedar wood. This fragrance is very complex and yet it gives a fresh fragrance that smells wonderful on the hair.
All I can say is if you have hair, this really is worth a try. Created by a visionary within the hair care world, that has treated some incredibly famous heads, this is the sort of product that once tried, you will wonder how you ever lived without it. If its good enough for Audrey………
Have you tried Elasticizer before? Which is your favourite fragrance? I would love to hear from you so do leave me a comment below!
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