With so many make up launches happening in the beauty world every day, it takes something special to get my attention and share it with you. Since its hugely successful UK launch in 2016, It Cosmetics has kept us on our toes with their innovative products that never fail to deliver.
|It Cosmetics New UK Launches April 2017|
With the imminent launch of their Skincare in the UK, It Cosmetics have cleverly managed to cross the barriers of producing products that not only make the skin look better but feel better too.
The whole ethos behind the brand is “To give you the power to look and feel your most beautiful”. Developed in 2008 by Co-founder Jamie Kern Lima, with leading plastic surgeons and dermatologists, It Cosmetics really have created a range of innovative products that are clinically proven to care for our skin, whilst using top ingredient’s to make us look a better version of ourselves. If you suffer from Acne, Rosacea, Pigmentation, dull flat lifeless skin and many, many more skincare concerns, using the power of It Cosmetics can really transform the skin without drying it out or adding to the problem. Never tested on animals and 100% cruelty free, suitable for even the most sensitive of skins and easy to use, what is there not to like about this brand? Launching in the UK on 26th April 2017, is a selection of make up and skincare that I think is very pretty.
|It Naturally Pretty Eyeshadow Compact|
If you are as much of a fan of the Naturally Pretty Palette as i am, then you will be thrilled with these eye shadows. Not only are they perfect for traveling, but they come in a great little compact. When you open the clear lid, you can then lift the eye shadow tray up to reveal two neatly wrapped and folded eyeshadow sponges (which to be fair, I wouldn’t use) and a cute little mirror. Perfectly, portable, pretty product! Hahaha. The shadows are lovely and creamy, even though they are a powder, which is down to the inclusion of Hydrolyzed Collagen, Acai, Green Tea and Vitamins A, C, & E. The pigment is so deep and I find that they leave my eyes looking really smooth and bright. They come in a choice of colours and you can also use them wet for eyeliner.
Matte Luxe: Velvety neutrals, including light cream, cashmere beige & rich espresso
|It Cosmetics Naturally Pretty Eyeshadow trio in Matte Luxe|
Pretty in Amber: Golden must-haves, including silk sand, sun-kissed caramel & warm copper
|It Cosmetics Naturally Pretty Eyehsaodw in Pretty in Amber|
Pretty in Nudes: Naturally pretty nudes, including matte pink, illuminating peach & soft suede
|It Cosmetics Naturally Pretty Eyeshadow in Pretty in Nudes|
Pretty in Plum: Perfect plums, including brightening blush, lovely lavender & beautiful violet
|It Cosmetics Naturally Pretty Eyeshadows in Pretty in Plum|
Pretty in Smoke: Smokey essentials, including light pink, satin taupe & gorgeous graphite
|It Cosmetics Naturally Pretty Eyeshadows In Pretty in Smoke|
|It Cosmetics Blurred Lines Lipstick Trio|
Now, whilst I dislike the term Anti-ageing emblazoned on a product, I do like these lipsticks. Anti-Ageing makes it appear as though its something I am against, which to be fair, is something I cannot change so I learn to embrace it. Anyway, mini rant aside, you can pretty much find an It Lipstick in each of my handbags. Why? Because they are super comfortable, pretty much every shade suits whatever look I am wearing and they give a really lovely pigment that’s deeper than a coloured balm, but not as deep as a traditional lipstick. Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add colour to your lips. They really do feel very comfortable and smell of Cocoa!
In this trio you will receive three full sized products in shades :
Love, is a beautiful natural flush of Mauvy Pink
|It Cosmetics Blurred Lines Lipstick in Shade Love|
Perfect Nude is a very Light Brown toned nude, which I love
|It Cosmetics Blurred Lines Lipstick in Shade Perfect Nude|
Brave is a slightly bolder Pinky Red
|It Cosmetics Blurred Lines Lipstick in Shade Brave|
|It Cosmetics No.50 Serum|
I am so excited that I can finally reveal the release of It Skincare in the UK!! I have had this primer in my stash for so long now and have been itching to share it with you! (p.s watch this space for another skincare launch coming soon…ssshhhhh!). A huge best seller in America, this incredibly silky feeling serum makes my skin wake up and feel plump and hydrated.
|It Cosmetics No.50 Serum|
The clever thing about this product is that it is your serum, moisturiser and primer in one, and although it hasn’t changed my life in terms of making my wrinkles look less pronounced, it does save me a huge amount of time before my make up application. If you are in the market for a new serum or primer that is easy to apply, feels like silk, hydrates the skin, makes pores appear reduced and is a great base for make up, give this a go. I am really enjoying using this before make up application. Can also be worn alone on clean, dry skin to freshen the skin up.
For your chance to win a brand new Blurred Lines Lipstick Trio the same as stated above, please click on the Rafflecopter link below and follow details. Please note this competition is only open to UK residents as it is being sent by me. Winner will be chosen at random and have 72 hours to contact me, all decisions are final. Back to you Beauty or It Cosmetics cannot be held responsible for any items lost or damaged in the post. Items will be sent First Class. Please always patch test any new product. Good Luck
a Rafflecopter giveaway
These products are only currently available from QVCUK from 26th April 2017. Have you tried It Cosmetics yet? I have featured most of the range on my blog so do have a look. Let me know your thoughts on these products. Leave me a comment below.