It Cosmetics just keep rolling out the incredible UK launches and it is so exciting! If you were lucky enough to buy the 4 Piece Complexion Collection recently you would have had a taste of the popular CC Cream.
|It Cosmetics CC Cream, Crème Blush, No Tug Eyeliner, Brow Power & Brow Lift|
The great news now is the CC Colour Correcting Full Coverage Cream SPF 50+ is now available as a single item and not just part of a collection.
|It Cosmetics CC+SPF50 Colour Correcting Full Coverage Cream|
An absolute must have for me in the summer, this fresh, citrusy scented foundation gives you a flawless, buildable coverage plus SPF protection. I used this every day last summer and it feels like nothing on the skin. The pigmentation on my face obviously gets darker in the summer months and this was incredible at completely covering it and giving me a glowing look without melting off or feeling cakey. This product has rapidly become a cult product in America thanks to its SPF content and the look, feel and coverage that it offers to the skin. I am absolutely obsessed with it. The packaging is great, it comes in a 32ml tube with a pump on the end which means the product is airtight and also comes out in measured doses so that you cannot overuse it. I have to admit how pleasantly surprised I was at the texture considering it contains an SPF, I was really expecting a heavy, cream texture, but it is very light and an absolute joy to blend as it just glides across the skin and buffs in really easily. Containing super hydrating and anti-ageing ingredient’s, this product really can be your serum, moisturiser, SPF, concealer and foundation in one. It also has a beautiful smell that is so addictive I can’t stop smelling my foundation brush when I was apply it…it smells lemony? I apply mine using either the Double ended Heavenly Luxe complexion perfection brush or my dampened beauty blender.
|It Cosmetics CC+Cream in Medium|
When I first tried the CC+ I used one of my favourite flat head foundation brushes and really disliked this product on my face. I was convinced the colour was all wrong for me and I didn’t like the way it sat on my skin! Then I changed my brush to the fluffier Complexion Brush from It Cosmetics and it went on like a dream. When in doubt try with different brushes or sponges. As a side note, this also works well over super glowy primers which is something I also like to do in summer. Lasts all day, doesn’t settle into any fine lines and is the perfect base for the rest of your make up. A little goes a long way. Available in shades Fair, Light, Medium and Tan.
Brow Power Duo featuring Lift –
|It Cosmetics Brow Power Duo featuring Brow Lift & Brow Power|
Now, its no secret that I am a lazy brow girl, and I know it sometimes shows. However, in being a lazy brow girl I have finally grown into my big bushy brows and become somewhat fashionable! If it can’t happen at 42 then when can it eh? I tweeze, I use a spoolie and I apply brow gel but that’s as far as my brow game goes (don’t Judge) so its always fun when I receive new brow products to try. To be fair I have previously tried the Brow Power and I absolutely love the spoolie attached on the end. It is small and has super close, tight bristles that brush through the brow perfectly, pushing product through the brows and combing them out.
The award winning, iconic product Brow Power comes in universal taupe and is retractable so no need for a sharpener. It is a lovely creamy pencil that blends in easily, allows you to apply the pressure you want, to achieve your perfect shade and lasts all day.
Brow Power Lift –
|It Cosmetics Brow Power Lift Swatch|
This dual ended lifting and highlighting pencil is the perfect finish for your brows. It has a matte shade and a radiance shade, was developed with plastic surgeons and contains great skincare ingredient’s. This is a really beautiful product to use just under your brow bone, especially if you do not like to use a powder highlight as this is super creamy and blendable. It adds highlight and lift in that area, I also love to apply it just inside the inner corner of the eye, again to brighten that area that can become dark. It can also be used as a highlighter any where on your face. A very pretty, versatile product. It also comes with a big sharpener in the box.
CC+ Vitality Brightening Crème Blush –
|It Cosmetics Vitality Brightening Crème Blush Je Ne Sais Quoi Left, Naturally Pretty Right|
Woo Hoo, I love me a crème blush! Maybe because I have dehydrated skin, maybe because I have a more mature skin, or maybe because I prefer the longevity I personally find a crème blush offers. This CC+Vitality Crème Blush from It Cosmetics is super easy to apply and lasts such a long time. Currently in the UK there are two colours available. Je Ne Sais Quoi is a very pretty deep pink and Naturally pretty is more of a peachy bronze shade which would be beautiful in summer. Infused with Peptides, Hydrolyzed Collagen, Niacin, Algae, Silk, Anti-Oxidants, and Drops of Light Technology™. they both are incredibly flattering on all skin tones and ages. I love to use these as eye shadows and lip stains too. I apply these with my finger onto the apple of my cheeks then use a brush to blend it outwards.
No Tug Waterproof Anti-Ageing Gel Eyeliner –
|It Cosmetics No Tug Waterproof Anti-Ageing Gel Eyeliner|
Available in duos with the shades Black/Brown, Navy/Slate and Lucky Jade/Plum these are without a doubt some of the easiest eyeliners I have ever used. If you struggle with dragging and pulling across the eyelids or cannot use a liquid liner, then I would suggest you give these a try. Infused with hydrolysed silk, collagen, and antioxidants, these do not dry out the eyes or crack and fade.
|It Cosmetics No Tug Eyeliner From Top Left to Right : Navy, Jade, Plum Bottom Left to Right : Black, Brown, Slate|
They stay true to colour, are smudge proof and waterproof and last until you take them off. My favourite shades are the Plum and the Lucky Jade as they are so jewel like and really bring out my blue/green eyes.
To find out more about the story of It Cosmetics, check out my previous post HERE.
It Cosmetics is only available in the UK via QVCUK
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